From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
070 Shake's "Under The Moon" Is a Beautiful Glimpse Into 'MODUS VIVENDI'
December 13, 2019
Set to appear on her debut album, "Under The Moon" sees 070 Shake taking her genreless inclinations to newfound heights.
KnowKnow Flexes His Universal Appeal in 'Mr. Enjoy Da Money'
December 13, 2019
Higher Brothers' DzKnow goes solo.
Blimes Gets Personal and Intimate in "Under My Skin"
December 12, 2019
Meet Blimes, the rapper, singer, and songwriter who can do it all.
Leven Kali Enlists Smino and Topaz Jones to Clear Things Up in "Homegirl"
December 11, 2019
An ode to anyone who has ever been caught sending that "I miss you" text.
Rahli Pays Tribute to His Loved Ones in "Ooh Child"
December 11, 2019
Hip-hop newcomer Rahli is taking on a much smoother and raw persona.
Dounia Delivers a "DELIGHTFUL" Scene in Candlelit Video
December 10, 2019
Although Dounia is only 22, she connects with her listeners in ways not many other musicians can.
BROCKHAMPTON's "SUGAR" Video Is an Extraterrestrial Trip
December 10, 2019
Fair warning, BROCKHAMPTON's latest video is 100% NSFW.
Destiny Rogers Takes Us to "Euphoria"
December 5, 2019
The perfect song and video to hold us over as we wait for season two of Euphoria.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
B.I Opens the Page on a New Chapter With Debut Album 'WATERFALL'
June 1, 2021
A king is coming for his crown ðŸ''
Kill Jasper Displays a Relentless Flow on "Muddy Flow"
June 28, 2021
The Compton-bred artist seems to move at a mile a minute on his latest showstopper.
Levi Watson Is a Real-Life Synth-Lord in 'Daydreaming as The World Ends'
August 28, 2019
'Daydreaming as The World End's is a testament to Watson's ability to create outside the boundaries of hip-hop.
James Mantis Pays Homage to His Love of Basketball on 'Jab Step Pop'
November 4, 2021
Labeling the EP as "first major step out," Mantis does not disappoint.
![Jay Wile Turns On the Charm With "2AM" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-wile-ones-to-watch-2.png)
Jay Wile Turns On the Charm With "2AM" [PREMIERE]
January 15, 2019
Every note and sung word of Jay Wile's feels prophesized.
Jeshi Presents an Intoxicating Vision For Rap on "Hit By a Train"
October 7, 2021
"I just want to make music that speaks into people's lives."
Kwame Adu and Zay Celebrate Juneteenth With KWAMZAY EP 'Motherland!'
June 21, 2021
Evoking comparisons to the likes of Ohbliv, Madlib, and The Alchemist, KWAMZAY is heady hip-hop at its finest.
CHAII Walks US Through Her Electrifying EP 'Pineapple Pizza,' Track By Track
November 16, 2021
CHAII is the New Zealand artist you need to be keeping on your radar.
Kevin Abstract, slowthai, and $NOT Pull No Punches on "Slugger"
July 19, 2021
Between Abstract, $NOT, and slowthai, this collaboration made in heaven seems simply incapable of missing.