From the Site
Powfu Drops Visual For Viral Breakout Hit "death bed"
April 1, 2020
The beabadoobee-assisted breakout single gets a heartbreaking music video.
Peach Tree Rascals Try to Find Their Way Through a Terrible Day in "Things Won't Go My Way"
March 30, 2020
"In the end, we're all just trying our best and it's about acknowledging that."
![Lourdiz, Lil Gotit, and the Relentless Hustle of "Suicide Down" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lourdiz-lil-gotit_1585325544.jpg)
Lourdiz, Lil Gotit, and the Relentless Hustle of "Suicide Down" [Premiere]
March 27, 2020
"Suicide Down" is an addictive thrill ride fueled by extremes.
![Gavin Haley and Yung Pinch Team Up to Deliver a Dose of Summertime in "Tati" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gavin-haley-yung-pinch-tati_1585262268.jpg)
Gavin Haley and Yung Pinch Team Up to Deliver a Dose of Summertime in "Tati" [Premiere]
March 26, 2020
"I don't think I've ever made something that makes you wanna move like this."
Breland and the Radical Rise of Country Trap
March 25, 2020
Breland is country trap's next star.
keshi and the Infectious Melancholy of 'bandaids'
March 24, 2020
"The <i>bandaids</i> record is about vulnerability but also about moving forward, and I hope that in some way it can be your friend in this strange time."
AUDREY NUNA Flexes Her Dynamic Range in "Long Night"
March 23, 2020
"Long Night" finds AUDREY NUNA in her element.
![Nilo Blues Pays Homage to Cult Anime Film Akira in "Akira Harakiri" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nilo-blues-akira-harakiri_1584636732.jpg)
Nilo Blues Pays Homage to Cult Anime Film Akira in "Akira Harakiri" [Premiere + Q&A]
March 19, 2020
The multi-hyphenate Toronto rapper's latest single is designed to bump in Neo-Tokyo.
Opera, Screamo, Rap, Rock - Have it All With Jasiah
March 16, 2020
Jasiah's proving to be the next big star to emerge out of the Gen Z music scene & one you should keep your eyes on.
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
Yeek Does Not Waste a Moment in the Impressive 'IDK WHERE'
May 13, 2019
Yeek is thriving in a genreless era.
Bakar's Genre-Bending Artistry Makes Him the Newest Force in London's Budding Music Scene
September 11, 2019
As long as Bakar follows his trend of challenging the norm, it is only a matter of time before we have another British sensation.
![Powfu on Romantic Comedies, Viral Fame, and His New Single "im used to it" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/powfu-im-used-to-it-interview_1587407561.JPG)
Powfu on Romantic Comedies, Viral Fame, and His New Single "im used to it" [Q&A]
April 20, 2020
In the last year, everything has changed for Powfu.
![Kid Quill Breaks Down His Hip-Hop Concept Album, 'Sunset Diner' [EXCLUSIVE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-quill-ones-to-watch-2_1568065388.jpeg)
Kid Quill Breaks Down His Hip-Hop Concept Album, 'Sunset Diner' [EXCLUSIVE]
September 9, 2019
The Indiana artist on the rise blends hip-hop and soul with a nostalgic '70s and '80s flair that is only elevated by his innate gift for storytelling.
Ashnikko Reveals Next-Level TikTok, Beats & Fan Collaboration in Kaleidoscopic "Daisy" Video
August 7, 2020
The internet's favorite blue-haired, viral feminist, Ashnikko, graces her loyal subjects with the brand new video for latest single "Daisy."
Shordie Shordie on "Bitchuary" and Getting 03 Greedo's Stamp of Approval | Quick 6
June 27, 2019
This is a thing or six you did not know about the viral artist.
![Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/smino-ones-to-watch-3.JPG)
Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]
January 14, 2019
Catch visionary hip-hop artist Smino in a city near you!
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
99 Neighbors Quietly Dropped One of the Most Breathtaking Tracks of the Year
September 13, 2021
"N. Michigan Gospel" is a testament to the Vermont art-rap collective's unbridled creative promise.
![Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat-supercut-interview_1618553645.png)
Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]
April 16, 2021
"I'm going to be me and like what I like regardless of who is and isn't surprised, it's not going to change my life."