From the Site
Powfu Shares 'poems of the past,' a Sublime Lo-Fi Portrait of Youth
May 29, 2020
In his major label debut, Powfu shares every ounce of himself, blemishes and all.
![Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kota-the-friend-interview-everything_1590156309.jpg)
Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]
May 22, 2020
Kota the Friend is aiming to build a legacy. One he hopes his kids can inherit.
Lo Village Offer Something "Comfortable" to Listen to in Quarantine
May 20, 2020
"With us all being in the house because of COVID 19 we wanted to give the people something to get comfortable to!"
boylife's Nervous Honesty Is a Much-Needed Slice of Comfort
May 14, 2020
Through his music, boylife reminds us we're not alone in facing our most brazen feelings.
![ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alx-love-on-top_1589471904.jpeg)
ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]
May 14, 2020
ALX, Dominic Fike's confident younger brother, and his undeniable talent for music is not going unnoticed.
Abhi the Nomad Proves Himself a Veritable Entertainer in "Long Nights"
May 13, 2020
Abhi strikes an exquisite balance between hard-hitting sonics and impressive lyrical flow.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Rahli Carves Out His Niche in the Versatile 'Still Big Rallo From Lorna'
May 6, 2020
With exceptional flexibility, Rahli's sophomore tape recognizes the pitfalls of being a one-trick pony.
Thutmose Dedicates "On the Run" to All the Women Fighting For Our Freedom
July 31, 2020
Thutmose paints a picture of 2020 through the eyes of the people facing danger fighting for a better tomorrow.
Adam Pastel's Debut 'MISTAKEN MEMORIES' Demands Attention
November 25, 2020
Adam Pastel's music is just as bright and colorful as his name suggests.
SSGKobe's "Caddy" is 100 CC's of Aural Bliss
November 3, 2021
Goodbye Libra season, hello SSGKobe season.
Sango and Waldo Establish Themselves as Grand Rapids' Finest on 'Lake Effect'
July 28, 2021
A creative love letter to Grand Rapids, Lake Effect is vying to push Michigan closer to the forefront of hip-hop culture.
Jon Waltz and Verzache Embrace Change on "Trainwreck"
January 28, 2022
Acknowledging the crumbling world around him, Waltz feels as if he's still in control.
Octavian Enlists SAINt JHN and Gunna For Intoxicating New Single "Famous"
September 1, 2020
"Famous" ruminates on the pitfalls of success through the lens of an infectious dancehall beat.
KIANA Articulates Love's Darkest Qualities on "Playing with Fire"
August 6, 2019
With unrelenting transparency and powerfully haunting talent, KIANA manages to write some of the best sad songs you've ever heard.
ToBy's Debut Album 'L'esprit' Is an Introspective and Multifaceted Journey
October 18, 2021
L'esprit is a project that is simultaneously cohesive and unrestrained in its omnivorous artistic direction.
Rozwell Masterfully Blends New Age Tech With Modern Hip Hop in "Close"
September 27, 2019
Rozwell may just be a 2019 renaissance man.
![Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuki-dreams-again-pretty-face_1618935415.jpg)
Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]
April 20, 2021
In his latest single, Yuki Dreams Again proclaims there's more to life than a "Pretty Face."