From the Site
Powfu Shares 'poems of the past,' a Sublime Lo-Fi Portrait of Youth
May 29, 2020
In his major label debut, Powfu shares every ounce of himself, blemishes and all.
![Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kota-the-friend-interview-everything_1590156309.jpg)
Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]
May 22, 2020
Kota the Friend is aiming to build a legacy. One he hopes his kids can inherit.
Lo Village Offer Something "Comfortable" to Listen to in Quarantine
May 20, 2020
"With us all being in the house because of COVID 19 we wanted to give the people something to get comfortable to!"
boylife's Nervous Honesty Is a Much-Needed Slice of Comfort
May 14, 2020
Through his music, boylife reminds us we're not alone in facing our most brazen feelings.
![ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alx-love-on-top_1589471904.jpeg)
ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]
May 14, 2020
ALX, Dominic Fike's confident younger brother, and his undeniable talent for music is not going unnoticed.
Abhi the Nomad Proves Himself a Veritable Entertainer in "Long Nights"
May 13, 2020
Abhi strikes an exquisite balance between hard-hitting sonics and impressive lyrical flow.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Rahli Carves Out His Niche in the Versatile 'Still Big Rallo From Lorna'
May 6, 2020
With exceptional flexibility, Rahli's sophomore tape recognizes the pitfalls of being a one-trick pony.
Abhi the Nomad Pleads for Action on Overconsumption in "House of Clocks" Video
August 5, 2019
"House of Clocks" is a soulful hip-hop crossover track built on a viscous drumbeat foundation and adorned with vibrant, sun-soaked horns.
Van Buren Record's 'Black Wall Street' Is a Sinister Look Into Hip-Hop's Golden Future
August 30, 2021
The Massachusetts collective delivers a gritty offering primed to win over even the most hard-headed hip-hop skeptic.
Oliver Malcolm Is Setting the Stage to Become 2020's Breakout Artist
November 13, 2019
2020 belongs to Malcolm.
![Gavin Haley and Yung Pinch Team Up to Deliver a Dose of Summertime in "Tati" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gavin-haley-yung-pinch-tati_1585262268.jpg)
Gavin Haley and Yung Pinch Team Up to Deliver a Dose of Summertime in "Tati" [Premiere]
March 26, 2020
"I don't think I've ever made something that makes you wanna move like this."
"west" Is Cybertrash at His Most Inventive
May 4, 2021
Unlike anything he's made before, "west" sees Cybertrash taking huge experimental risks.
Alexander Mack Champions Self-Belief on His Album Debut, ''91 Two Forty'
February 25, 2019
Mack creates a smooth concoction of jazzy hip-hop, taking brief moments to relish in his own singing ability.
After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Steve Lacy Cements Himself as a Funk Revivalist & R&B Savant with 'Apollo XXI'
May 28, 2019
The Compton native's music is akin to coming home to your parents' records playing in the living room on a sublime summer day - familiar, novel, and inviting.
![Witness Kari Faux's Most Powerfully Personal Project Live at 'HELP WANTED' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Unknown.jpeg)
Witness Kari Faux's Most Powerfully Personal Project Live at 'HELP WANTED' Tour [ANNOUNCEMENT]
April 3, 2019
Faux never ceases to bring enthralling innovation to her sound and message.
![Get Your "Summertime Shine" On With MIKNNA's Effortless Beachside R&B [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/miknna-ones-to-watch-crop_1563303772.jpg)
Get Your "Summertime Shine" On With MIKNNA's Effortless Beachside R&B [PREMIERE]
July 16, 2019
We wanted to create a song that made you feel like you are always on vacation."