From the Site

Kwame Adu Reconciles With His Past on "Counting Losses"
April 1, 2021
"Counting Losses" is a track that is just as meditative as it is energetic.
Author:
Carter Fife

Kota The Friend and Statik Selektah Make a Run For Album of the Year Contender With 'To Kill A Sunrise'
March 31, 2021
Over 34 minutes of classic mixes that only an East Coast legend could provide, Kota refuses to hold back.
Author:
Carter Fife

'ONCE UPON A TIME' Propels Chika Into the Long-Overdue Hip-Hop Stratosphere
March 30, 2021
In her latest EP, Chika pairs ambitious flows and intimately vulnerable lyricism without ever losing her footing.
Author:
Carter Fife

Blxst Joins Forces with Drakeo The Ruler & Russ on 'Just For Clarity' EP
March 12, 2021
Blxst is back with a surprise two-track EP to reassert his status as one of LA's hottest upcoming artists.
Author:
Carter Fife

$avvy's 'Boys Wear Pearls' Is R&B's Past, Present, and Future
March 8, 2021
Nashville rapper/singer $avvy released his long-awaited debut project 'Boys Wear Pearls,' an eight-track tape featuring some of the most versatile performances and songwriting seen so far this year.
Author:
Carter Fife

Boslen's "TRIP" Is Hard-Hitting Psychedelic Hip-Hop At Its Finest
March 8, 2021
Last month, Vancouver rapper Boslen returned with "TRIP," his first single of 2021.
Author:
Carter Fife

LA Producer GYYPS Returns With Fiery New Single "Careless"
March 8, 2021
LA-based multi-instrumentalist, producer, and visual artist GYYPS returns with his newest single "Careless," releasing alongside its own eclectic visual.
Author:
Carter Fife

Aries Displays a Refreshing Optimism on "DITTO"
March 1, 2021
Genre-bending wunderkind Aries is on a roll, and his momentum shows no signs of slowing.
Author:
Maddy Quach

Issey Cross Delivers Another Formidable Pop Anthem With "Boys Make Promises"
February 26, 2021
This week, pop artist Issey Cross returns with her second single and video of 2021, "Boys Make Promises."
Author:
Carter Fife

The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
Author:
Krista Marina Apardian

Aries' "Conversations" Is Not Afraid to Beg For Your Attention
December 9, 2020
Reveling in an intoxicating fusion of slacker rock, West Coast alternative, and emo rap, Aries' latest feels surprisingly laser-focused.
Author:
Ruby Scott

Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Author:
Jenna Singer

Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
Author:
Tyler Borland

Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Author:
Maxamillion Polo
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
Author:
Alissa Arunarsirakul

Chase Atlantic's "LOVE IS (NOT) EASY" Is What Love Sounds Like in 2019
June 7, 2019
The last couple of months have seen the band announce a Ones To Watch and The Noise - presented tour, announce their sophomore album PHASES, and release a series of singles each more infectious than the last.
Author:
Maxamillion Polo
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
Author:
Maxamillion Polo

TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Author:
Emily Bird

Easy Life Transmutes the Mundane into the Glamorous with 'Houseplants'
May 20, 2019
While it's exceedingly difficult to confine Easy Life's music to one specific genre, nothing describes the group's sound more flawlessly than its name.
Author:
Brady Moses

Oliver Tree Has a Chainsaw and Does Not Give a "Fuck"
April 12, 2019
The living meme, viral sensation, and one-of-a-kind electronic artist is creating the most authentic music out there.
Author:
Maxamillion Polo