From the Site

IDK Trades Agony For Affection on 'USEE4YOURSELF'
July 9, 2021
<i>USEE4YOURSELF</i> stands as an exercise of painstaking emotional catharsis from one of music's most promising artists.
Author:
Carter Fife

Vince Staples' Self-Titled Album Presents an Unflinching Look at the Artist
July 9, 2021
Vince Staples is a representation of who the artist was and who he has grown to be.
Author:
EJ Saftner

KDVSGOLIATH Proves Himself London's Best-Kept Secret on "Sad."
July 8, 2021
"Sad." sees the rising London artist make good on his alternative promise.
Author:
Alexis Vaganos

99 Neighbors Deliver a Frenetic Hip-Hop Anthem on "Live a Little"
July 6, 2021
Every moment of "Live a Little" pulses with a manic, infectious energy.
Author:
Maxamillion Polo

Shygirl and slowthai Deliver a Hyperpop-Fueled Sex-Positive Anthem on "BDE"
July 6, 2021
Both of them revel in the literal BDE of "BDE."
Author:
Carter Fife

Wale the Sage Lives Up to His Name on "Stoves"
July 1, 2021
"Stoves" resonates on a deeply personal and universal level.
Author:
Giselle Libby

Meet boyband, the Artist Fueled By Anime, the Internet, and Emo Rap
June 29, 2021
"The internet has low-key fucked us up."
Author:
DJ Connor

Kill Jasper Displays a Relentless Flow on "Muddy Flow"
June 28, 2021
The Compton-bred artist seems to move at a mile a minute on his latest showstopper.
Author:
Tyler Borland

Doja Cat Shoots For the Moon on "Planet Her"
June 25, 2021
Doja Cat proves that "the sky's the limit" doesn't apply to everybody.
Author:
Carter Fife
![Jay Wile Turns On the Charm With "2AM" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-wile-ones-to-watch-2.png)
Jay Wile Turns On the Charm With "2AM" [PREMIERE]
January 15, 2019
Every note and sung word of Jay Wile's feels prophesized.
Author:
Chuck Ramos

Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
Author:
Alissa Arunarsirakul

Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
Author:
Carter Fife

An Interview With Bri Steves: A Hip-Hop Visionary
June 13, 2019
Philly born-and-raised multi-instrumentalist, producer, and artist Bri Steves does it all.
Author:
Jess Myers

Sachi Admires Internal Beauty Over Superficial Facades on "Rich Girls"
July 10, 2019
Sachi's blend of pop, R&B and alternative is a charming combination that is structured around the complexity of the human spirit.
Author:
Chuck Ramos

Blimes Gets Personal and Intimate in "Under My Skin"
December 12, 2019
Meet Blimes, the rapper, singer, and songwriter who can do it all.
Author:
Precious Kato

Johan Lenox and Ant Clemons' "You Up?" Is a Cuffing Season Anthem
November 15, 2021
"You Up?" is a melancholic love letter to romantic frustration and late-night indecision.
Author:
Carter Fife

Childish Major - "To My Little Homies" (Live) | All Eyes On
October 22, 2019
You will find traces of Childish Major throughout some of modern-day hip-hop's most pivotal works.
Author:
Maxamillion Polo

KINGDM Teams Up with Reo Cragun & Rowlan for a Fiery Underdog Anthem, "FRFR"
February 18, 2019
Embrace authenticity with the exhilarating "FRFR."
Author:
Alissa Arunarsirakul

Chase Alex Dives Into Moody and Experimental Hip Hop with the Melodic "Swiper"
August 18, 2020
Chase Alex takes influence from the current trap scene that focuses on song melody, but he does so with an interesting and fresh perspective.
Author:
Tyler Borland