From the Site
IDK Trades Agony For Affection on 'USEE4YOURSELF'
July 9, 2021
<i>USEE4YOURSELF</i> stands as an exercise of painstaking emotional catharsis from one of music's most promising artists.
Vince Staples' Self-Titled Album Presents an Unflinching Look at the Artist
July 9, 2021
Vince Staples is a representation of who the artist was and who he has grown to be.
Kyle Dion Presents a Soundtrack to Celebrate to on "Placebo"
July 9, 2021
Dion enlists Ja Rule for what feels like a breakout summer moment.
KDVSGOLIATH Proves Himself London's Best-Kept Secret on "Sad."
July 8, 2021
"Sad." sees the rising London artist make good on his alternative promise.
99 Neighbors Deliver a Frenetic Hip-Hop Anthem on "Live a Little"
July 6, 2021
Every moment of "Live a Little" pulses with a manic, infectious energy.
Shygirl and slowthai Deliver a Hyperpop-Fueled Sex-Positive Anthem on "BDE"
July 6, 2021
Both of them revel in the literal BDE of "BDE."
Wale the Sage Lives Up to His Name on "Stoves"
July 1, 2021
"Stoves" resonates on a deeply personal and universal level.
Meet boyband, the Artist Fueled By Anime, the Internet, and Emo Rap
June 29, 2021
"The internet has low-key fucked us up."
Kill Jasper Displays a Relentless Flow on "Muddy Flow"
June 28, 2021
The Compton-bred artist seems to move at a mile a minute on his latest showstopper.
Doja Cat Shoots For the Moon on "Planet Her"
June 25, 2021
Doja Cat proves that "the sky's the limit" doesn't apply to everybody.
Easy Life's "Nice Guys" Is a Chaotic Masterpiece
October 29, 2019
A naked trump cameo, a religious cult, and an unfazed Easy Life make for one of the best music videos we've seen all year.
IDK Crafts a Dance Record in His Own Image With KAYTRANADA-Produced 'Simple.'
May 6, 2022
"I wanted to create a project where people can 'dance to real shit.'"
Do Not Sleep on Tkay Maidza and JPEGMAFIA's "Awake"
August 16, 2019
Punk in 2019 sounds a lot like Tkay Maidza and JPEGMAFIA on the same track.
![New Zealand's PollyHill Is Taking Back Space For Female Rappers [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/polyhill-ones-to-watch_1621299402.jpeg)
New Zealand's PollyHill Is Taking Back Space For Female Rappers [Q&A]
May 13, 2021
It's only been about a year or so since PollyHill has really taken her shot at music and she's hit the bullseye dead-on.
Dounia Delivers a "DELIGHTFUL" Scene in Candlelit Video
December 10, 2019
Although Dounia is only 22, she connects with her listeners in ways not many other musicians can.
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
Kenny Mason’s 'RUFFS' Explores Salvation, Trauma, and Putting the Future First
October 5, 2022
The past year has been anything but ordinary for the Atlanta artist.
Ice Spice Keeps the Hits Coming With "In Ha Mood"
January 6, 2023
Ice Spice is making a case for herself among New York's greatest.
Peach Tree Rascals and AG Club's "Popeye" Is the Collaboration of the Summer
July 16, 2021
The wild party anthem is pure organized pandemonium at its finest.
Frequent Ariana Grande Collaborators, Social House, Surprise Lolla Ahead of Debut EP
August 5, 2019
Though "boyfriend" is the first time Ariana Grande fans may have seen the name Social House, it's almost certainly not the first time they've heard artists' work.