From the Site
Mariposa Attempts to Break Free From the Monotony on "Pastorita Mariposa"
August 11, 2021
"This song is about being stuck in life." We all can relate.
Author:
DJ Connor
Juice Drops a Late Contender For Song of the Summer With "Superimposed"
August 6, 2021
"Superimposed" doesn't invite you to just dance along but urges you to lose yourself alongside Juice.
Author:
EJ Saftner
Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
Author:
Maxamillion Polo
Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
Author:
Maxamillion Polo
Sango and Waldo Establish Themselves as Grand Rapids' Finest on 'Lake Effect'
July 28, 2021
A creative love letter to Grand Rapids, Lake Effect is vying to push Michigan closer to the forefront of hip-hop culture.
Author:
Carter Fife
Carter Ace Is Just Here to Enjoy the Ride on "The One and Lonely"
July 26, 2021
"This track is about creating art in the void of loneliness."
Author:
Joey Legittino
Marco Luka Shows His True Colors on "get me high"
July 24, 2021
"I can't wait for people to take in the rawness and beauty of this one."
Author:
Joey Legittino
Kevin Abstract, slowthai, and $NOT Pull No Punches on "Slugger"
July 19, 2021
Between Abstract, $NOT, and slowthai, this collaboration made in heaven seems simply incapable of missing.
Author:
Carter Fife
Peach Tree Rascals and AG Club's "Popeye" Is the Collaboration of the Summer
July 16, 2021
The wild party anthem is pure organized pandemonium at its finest.
Author:
EJ Saftner
Little Simz's "I Love You, I Hate You" Sees the UK Rapper at the Top of Her Game
July 14, 2021
"I Love You, I Hate You" synthesizes the best parts of both classic and contemporary hip-hop.
Author:
Carter Fife
Abhi the Nomad Sets His Eyes on the Universe
September 2, 2021
In his fourth studio album, Abhi the Nomad delivers a perfect blend of hip-hop, funk, and R&B.
Author:
Giselle Libby
redveil Comes For His Crown in the Impeccable 'learn 2 swim'
April 21, 2022
Independent. Self-Produced. Self-Released. redveil is up next.
Author:
Jazmin Kylene
Meet Flyana Boss, the Breakout Duo Running Through Our Hearts and Playlists [Q&A]
July 20, 2023
Flyana Boss is more than just a viral success; they're what's next.
Author:
Jazmin Kylene
Aries Returns With "Fool's Gold," an Intoxicating Joyride From Start to Finish
November 6, 2020
Aries' first taste of new music in 568 days arrives at perfectly the right time.
Author:
Ruby Scott
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
Author:
Emily Bird
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
Author:
Miranda Hyman
Sueco the Child Shows Us His Search History and "Interesting White Guys" | Show & Tell
September 26, 2019
The viral phoenomom, who dethroned Lil Nas X's "Old Town Road" on TikTok, swings by the Ones To Watch classroom for a show and tell presentation.
Author:
Maxamillion Polo
Peach Tree Rascals Try to Find Their Way Through a Terrible Day in "Things Won't Go My Way"
March 30, 2020
"In the end, we're all just trying our best and it's about acknowledging that."
Author:
Jessica Thomas
Kota the Friend Shares a Piece of Himself on "Dear Fear"
January 10, 2022
Kota flawlessly spits timeless advice and hard-hitting, life-learned lessons.
Author:
Nathan Ahamed
whiterosemoxie's Diverse Debut 'white ceilings' Cements Him as a Prominent New Voice
April 29, 2020
whiterosemoxie jumps between genres without ever expensing or sacrificing quality.
Author:
Tyler Borland