From the Site
New Zealand's Will Swinton Exceeds Expectations on His Sophomore Single "Cocaine"
August 31, 2021
Swinton's music is in no way confined to the New Zealand city in which he makes it.
Van Buren Record's 'Black Wall Street' Is a Sinister Look Into Hip-Hop's Golden Future
August 30, 2021
The Massachusetts collective delivers a gritty offering primed to win over even the most hard-headed hip-hop skeptic.
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
![Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cravity-debut-album_1629382569.jpg)
Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]
August 19, 2021
<i>The Awakening: Written in the Stars</i> arrives as the group's first full-length debut album and proof of their undeniable promise.
Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Baby Keem's "Orange Soda" Video Is a Film Reel of Rap's Next Star
November 13, 2019
Baby Keem is ready to take the hip-hop crown.
Florida Rapper Cochise Is Finally Getting His Flowers
June 8, 2021
Cochise's music is a testament to the power of being yourself and making art that you believe in.
![Mod Sun Chats Sobriety, Lessons Learned, and "I Remember Way Too Much" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Mod Sun-ones-to-watch-3_1559323820_1559416036.jpg)
Mod Sun Chats Sobriety, Lessons Learned, and "I Remember Way Too Much" [PREMIERE + Q&A]
May 31, 2019
Harnessing the creative energy that had always lived inside of him, Mod Sun traded his rags for riches and his currency? Art.
!['Dissect' Podcast Host Cole Cuchna on Taking a Critical Lens to Tyler, the Creator and Kanye's Sunday Service [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dissect-podcast-ones-to-watch-4.jpeg)
'Dissect' Podcast Host Cole Cuchna on Taking a Critical Lens to Tyler, the Creator and Kanye's Sunday Service [Q&A]
May 8, 2019
You need to be listening to 'Dissect.'
Meet JELEEL!, the Breakout Star With Unparalleled Energy
May 17, 2022
To listen to JELEEL! is to bear witness to an explosion firsthand.
Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
10 Artists You Need to See at Rolling Loud California 2023
March 1, 2023
With Rolling Loud California just around the corner, we've got you covered.
Zack Fox the Rapper? An Investigative Report
January 6, 2020
Fox is turning the Internet's best joke into one of hip-hop's most provocative figures.
Deb Never's "Ugly" Is for Anyone Who Has Ever Been in a Toxic Relationship
May 29, 2019
Never is an openly queer Asian-American making waves in the punk-meets-emo-meets-rap realm.
Aries Cements Himself as Anti-Pop's New Star With 'WELCOME HOME' Project
April 18, 2019
From its very opening moments, it is immediately apparent why the enigmatic artist is currently gracing the cover of Spotify's Anti-Pop playlist.