From the Site
New Zealand's Will Swinton Exceeds Expectations on His Sophomore Single "Cocaine"
August 31, 2021
Swinton's music is in no way confined to the New Zealand city in which he makes it.
Van Buren Record's 'Black Wall Street' Is a Sinister Look Into Hip-Hop's Golden Future
August 30, 2021
The Massachusetts collective delivers a gritty offering primed to win over even the most hard-headed hip-hop skeptic.
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
![Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cravity-debut-album_1629382569.jpg)
Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]
August 19, 2021
<i>The Awakening: Written in the Stars</i> arrives as the group's first full-length debut album and proof of their undeniable promise.
Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Mariposa Attempts to Break Free From the Monotony on "Pastorita Mariposa"
August 11, 2021
"This song is about being stuck in life." We all can relate.
Genre-Bending Duo Brevin Kim Is Sending Your Playlists Into Retirement
October 2, 2019
"Every day is different for humans, sometimes you feel different emotions from hour to hour, and this fleeting nature of our feelings is reflected through the range of sounds on 'cliff.'"
![Groove with Quincy Mumford in Soulful 'Every Wednesday' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/quincy-mumford-ones-to-watch-2.jpeg)
Groove with Quincy Mumford in Soulful 'Every Wednesday' EP [PREMIERE]
March 14, 2019
The love child of D'angelo and Al Green, Quincy Mumford has continuously proved himself as a force to be reckoned with.
![Haviah Mighty - "Blame" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/haviah-mighty-polaris-ones-to-watch_1569353607.jpg)
Haviah Mighty - "Blame" [Live + Interview] | Northside Sessions
September 24, 2019
Awarded the Polaris Prive for best Canadian album, Mighty's debut album beat out the likes of Jessie Reyez and PUP.
redveil Takes the Plunge on "diving board"
March 9, 2022
On his latest single, the 17-year-old rapper jumps headfirst into new sonic territory.
$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
Brevin Kim Rejects Tradition on 'no less than three'
October 31, 2020
Brevin Kim perfectly toe the line between accessibility and boundary-pushing experimentation.
It's Camp. It's Drill. It's Millie Go Lightly's "Drillie Go Lightly"
March 2, 2022
"I knew he was posh when he hit and said 'Golly!'"
Joey Valence & Brae Drop Bombs in New Single "DROP!!"
February 22, 2023
Don't step to Joey Valence & Brae.
GoldLink's Plethora of Summer Projects Further Unfolds with "Joke Ting"
June 3, 2019
As if he wasn't already busy enough, Goldlink was just announced as an opener for Tyler, The Creator's 'IGOR' tour this fall.