From the Site
New Zealand's Will Swinton Exceeds Expectations on His Sophomore Single "Cocaine"
August 31, 2021
Swinton's music is in no way confined to the New Zealand city in which he makes it.
Van Buren Record's 'Black Wall Street' Is a Sinister Look Into Hip-Hop's Golden Future
August 30, 2021
The Massachusetts collective delivers a gritty offering primed to win over even the most hard-headed hip-hop skeptic.
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
![Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cravity-debut-album_1629382569.jpg)
Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]
August 19, 2021
<i>The Awakening: Written in the Stars</i> arrives as the group's first full-length debut album and proof of their undeniable promise.
Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Khi Infinite's Debut Album 'Take What You Need' Is a Limitless Take on Hip-Hop
October 12, 2021
Khi's debut pulls from disparate and far-ranging soundscapes, ranging from alternative rock to beach pop.
EARTHGANG Has the Perfect Track to Get You "Powered Up"
August 19, 2020
"Powered Up" is a three minute injection of pure, unfiltered energy.
papichuloteej's "Boyfriend" Is an Instant Earworm
April 23, 2021
"Boyfriend" is a song designed to be played on replay.
![Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/apollo-lofton-interview-1675881965.jpeg)
Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]
February 8, 2023
"Where’s the soul? Where’s the lyricism? Where are the storytellers?"
'Run Wild Run Free' with Zacari's Innovative R&B Debut EP
March 18, 2019
Top Dawg Entertainment's newest signee should be on your radar now.
Paris Texas Honors Their Villainous Sound in "Everybody's Safe Until..."
June 20, 2023
“We’ve never been this excited to show y’all a piece of work in our lives.”
![Soulful Jazz & Hip Hop Supergroup, The Chess Club, Returns With "Not A Fan" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/The-Chess-Club-Ones-To-Watch 2.jpeg)
Soulful Jazz & Hip Hop Supergroup, The Chess Club, Returns With "Not A Fan" [PREMIERE]
March 6, 2019
A lighthearted alternative hip hop song masterfully written and produced by Abhi The Nomad, Simon Jefferis and Natty Reeves.
Top That Track Score the City of Angels With "A Love Letter To LA" Ft. Dana Williams
April 28, 2020
Since we can't go out just quite yet, this episode is all about admiring the city from afar.
REI AMI's "MAC & CHEESE" Is as Delectable as Its Namesake
September 28, 2020
"MAC & CHEESE" is the latest single from an artist whose acrobatic dexterity seemingly knows no bounds.
BROCKHAMPTON Celebrate 'ROADRUNNER' With Livestream Concert
April 14, 2021
There are few experiences greater than watching artists you love get lost in their work.