From the Site
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
cehryl's "Hide n Seek" Is a Portrait of Indie Pop Perfection
December 13, 2019
cehryl's latest single sounds like it could easily score any coming-of-age film.
zack villere's "A Feeling" Is an Evolving Soundscape of Affection
December 11, 2019
villere's latest single is nothing short of mesmerizing.
BROCKHAMPTON's "SUGAR" Video Is an Extraterrestrial Trip
December 10, 2019
Fair warning, BROCKHAMPTON's latest video is 100% NSFW.
Dreamer Boy's "Puppy Dog" Is a Dreamy Tale of Puppy Love
December 10, 2019
"It's lighthearted but still sincere. It's hoping that person you're into finally sees you as more than a friend."
Take a Seat and Watch as Banoffee Blossoms
December 9, 2019
Finding fans in Charli XCX and King Princess, Banoffee's mutant pop sound is getting better with each and every release.
Tate McRae Continues Her Pop Takeover With "stupid"
December 6, 2019
2020 belongs to McRae.
Oliver Tree's "Cash Machine" Is an Anti-Consumerism Anthem Set on the High Seas
December 6, 2019
Tree's latest is expectedly unexpected.
Destiny Rogers Takes Us to "Euphoria"
December 5, 2019
The perfect song and video to hold us over as we wait for season two of Euphoria.
BENEE Doesn't Want You to Be Afraid of the "Monsta" That Goes Bump in the Night
November 1, 2019
"Monsta" is the best belated Halloween gift we could have asked for 🎃
Riovaz Dives Into the Deep End in Blistering New Single “see u there”
July 27, 2022
Riovaz's infectious blend of dance and pop music never fails to hit its mark.
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
Isaac Dunbar Does Not Want to Be "comme des garćons (like the boys)"
April 2, 2020
Dunbar's french pop-tinged outing is "a huge middle finger" to societal gender roles.
Riovaz Delivers an Intoxicating Cocktail of House and Anti-Pop in 'Better Late Than Forever'
May 5, 2022
Riovaz is the very definition of a hidden gem.
keshi's 'skeletons' Is the Soundtrack to Your Fleeting Summer
July 17, 2019
keshi has scored the perfect millennial summer - capturing a wistful and fleeting moment of beauty.
Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him
February 13, 2020
Dawson is without question one of the most exhilarating figures in the experimental pop scene.
LAUNDRY DAY Is a Gen Z Force to Be Reckoned With
July 18, 2019
Drawing inspiration from Tyler, the Creator and BROCKHAMPTON, Laundry Day wants to be the next best boy band in the world.
ODIE Rediscovers Himself in "Slowly"
February 4, 2020
"Slowly" serves as a gentle reminder both to ODIE and listeners alike that losing yourself is only a part of the process of creation.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.