From the Site
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
cehryl's "Hide n Seek" Is a Portrait of Indie Pop Perfection
December 13, 2019
cehryl's latest single sounds like it could easily score any coming-of-age film.
zack villere's "A Feeling" Is an Evolving Soundscape of Affection
December 11, 2019
villere's latest single is nothing short of mesmerizing.
BROCKHAMPTON's "SUGAR" Video Is an Extraterrestrial Trip
December 10, 2019
Fair warning, BROCKHAMPTON's latest video is 100% NSFW.
Dreamer Boy's "Puppy Dog" Is a Dreamy Tale of Puppy Love
December 10, 2019
"It's lighthearted but still sincere. It's hoping that person you're into finally sees you as more than a friend."
Take a Seat and Watch as Banoffee Blossoms
December 9, 2019
Finding fans in Charli XCX and King Princess, Banoffee's mutant pop sound is getting better with each and every release.
Tate McRae Continues Her Pop Takeover With "stupid"
December 6, 2019
2020 belongs to McRae.
Oliver Tree's "Cash Machine" Is an Anti-Consumerism Anthem Set on the High Seas
December 6, 2019
Tree's latest is expectedly unexpected.
Destiny Rogers Takes Us to "Euphoria"
December 5, 2019
The perfect song and video to hold us over as we wait for season two of Euphoria.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
'Oh No, Not Again!' Sees Alexander 23 Writing His Feelings in Permanent Ink
February 19, 2021
Like crying alone in the Target parking lot, there is a unique universality to Alexander 23's touching moments of personal reflection.
100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
Audrey Mika's '5 A.M.' Is the Perfect Addition to Your Lovelorn Valentine's Playlist
February 10, 2020
<i>5 A.M.</i> arrives as the opening chapter of an inevitable pop-R&B superstar.
snny's 'Otito' Is a Border-Spanning, Genre-Bending Snapshot of Life
May 11, 2020
snny's music captures a universal sentiment, one of trying to find your voice and place in a newfound home.
![Curtis Waters Is Making Music You Can't Perfectly Define But You Can Feel [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/curtis-waters-riot-interview-1666805090.jpg)
Curtis Waters Is Making Music You Can't Perfectly Define But You Can Feel [Q&A]
October 26, 2022
"The joy I get out of making songs and expressing myself is something that whether I want to or don’t want to, I can’t really stop."
Charlie Burg's 'Tha Breeze, Tha Steeze, Palm Trees' Is an Infectious Summer Vibe
July 22, 2019
Beat the heat and soak up the sun with Burg's latest buoyant offering.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Thomas Headon and the Empathic Euphoria of 'The Greatest Hits'
March 30, 2020
<i>The Greatest Hits</i> very well may be the first of many to come for Headon.
zack villere's "A Feeling" Is an Evolving Soundscape of Affection
December 11, 2019
villere's latest single is nothing short of mesmerizing.