From the Site
Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
REI AMI Finds Herself Uninhibited in "RUNAWAY"
February 19, 2020
"RUNAWAY" could very well score any horror flick or uninhibited night out.
MICHELLE Is Challenging the Modern-Day Music Collective
February 18, 2020
MICHELLE exists in the nostalgic warmth of New York in the summer.
Yeek Releases "Only In The West" Video, Heads East
February 14, 2020
Yeek is saying goodbye to the city of angels.
Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him
February 13, 2020
Dawson is without question one of the most exhilarating figures in the experimental pop scene.
Huron John Is Up to Something in 'Apocalypse Wow, Vol. 1'
February 13, 2020
In this saturated space, it is refreshing to see something this wickedly confident.
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
Myles Cameron Creates a Chilly Late-Night Atmosphere in "LED"
February 12, 2020
An inspired moment of intimacy courtesy of Cameron.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.
KennyHoopla's "how will i rest in peace if i'm buried by a highway? //" Is Pure Catharsis
February 10, 2020
KennyHoopla is the next wave.
BENEE Links with Bakar and Kenny Beats For the Jaw-Dropping "Night Garden"
July 15, 2020
Our favorite Kiwi continues to take 2020 by storm.
Easy Life's "Nice Guys" Is a Chaotic Masterpiece
October 29, 2019
A naked trump cameo, a religious cult, and an unfazed Easy Life make for one of the best music videos we've seen all year.
Dreamer Boy Recruits BENEE For the Cosmically Beautiful "Are You Letting Go?
October 21, 2021
"Are You Letting Go? is wistful, beautiful, and delicate to the touch.
![Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ruuth-all-my-friends_1583516052.jpg)
Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]
March 6, 2020
Ruuth's latest single is an ominous trip down the rabbit hole.
Peach Tree Rascals Allow Themselves a Moment to Reflect in "I'm Sorry"
August 17, 2020
With a TikTok hit and series of genre-bending singles under their belt, Peach Tree Rascals find themselves on the cusp of a genuine breakthrough.
16-Year-Old Phenom Alfie Templeman Showcases His Promise in 'Don't Go Wasting Time'
November 13, 2019
Templeman is indie pop's latest wunderkind.
JAWNY Delivers a High-Spirited Mixtape in Major Label Debut 'For Abby'
October 27, 2020
In his highly-anticipated Interscope debut, JAWNY frames the entire affair as an apologetic mixtape, taking us through the highs and low of a breakup.
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
BLACKSTARKIDS and beabadoobee Manifest a Technicolor NYC With "CYBERKISS 2 U*"
September 8, 2022
"CYBERKISS 2 U*" is a genre-bending earworm that captures the overwhelming spectacle and unrestrained joy of New York.
chloe moriondo and mazie Remind Us It's Okay to Be "not okay"
August 13, 2021
"not okay" leaves you unsure if you're meant to dance, cry, or do a bit of both.