From the Site
Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
REI AMI Finds Herself Uninhibited in "RUNAWAY"
February 19, 2020
"RUNAWAY" could very well score any horror flick or uninhibited night out.
MICHELLE Is Challenging the Modern-Day Music Collective
February 18, 2020
MICHELLE exists in the nostalgic warmth of New York in the summer.
Yeek Releases "Only In The West" Video, Heads East
February 14, 2020
Yeek is saying goodbye to the city of angels.
Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him
February 13, 2020
Dawson is without question one of the most exhilarating figures in the experimental pop scene.
Huron John Is Up to Something in 'Apocalypse Wow, Vol. 1'
February 13, 2020
In this saturated space, it is refreshing to see something this wickedly confident.
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
Myles Cameron Creates a Chilly Late-Night Atmosphere in "LED"
February 12, 2020
An inspired moment of intimacy courtesy of Cameron.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.
KennyHoopla's "how will i rest in peace if i'm buried by a highway? //" Is Pure Catharsis
February 10, 2020
KennyHoopla is the next wave.
Peach Tree Rascals Try to Find Their Way Through a Terrible Day in "Things Won't Go My Way"
March 30, 2020
"In the end, we're all just trying our best and it's about acknowledging that."
Who Is Trevor Daniel?
April 22, 2020
We sat down with the rapidly rising artist to get the story behind his debut album, "Falling" blowing up on TikTok, and working with FINNEAS.
Ant Saunders Is More Than Another TikTok Success Story
December 4, 2019
Saunders may have found his start going viral on TIkTok, but he is not stopping there.
![NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-the-main-characters-interview-lava_1648485953.png)
NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.
Destiny Rogers Takes Us to "Euphoria"
December 5, 2019
The perfect song and video to hold us over as we wait for season two of Euphoria.
Sip on BETWEEN FRIENDS' "orange juice" Ahead of Newly Announced 'cutie' EP
April 15, 2022
With a new EP on the way and set to perform their first-ever live show, 2022 is looking to be BETWEEN FRIENDS' year.
re6ce and nimstarr Link For the Effortlessly Infectious “come here”
August 11, 2022
The 16-year-old Liverpool artist unveils a track that is nigh impossible to put down.
Even in Difficult Times, Alexander 23 Wants You to Be There For Others
March 19, 2020
"...being there for people when things get hard is hard. It's the latter that really defines a compassionate relationship."
Meet Luke Prost, a Hyper Pop Producer With Limitless Promise
March 25, 2020
Prost has a dauntless vision for pop music and beyond.
Sayak Das Delivers a Jaw-Dropping Debut With "DID U RLY?"
June 24, 2022
The promise of Sayak Das is undeniable.