From the Site
JAWNY's "Anything You Want" Is Everything We Could Have Wanted and More
February 27, 2020
The genre-bending purveyor has an undeniable gift.
Max Leone Reminds Us Life Is Too Short to Be "Cautious"
February 27, 2020
"Cautious" is very much a "cautionary tale."
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
dhruv Channels His Inner Hopeless Romantic in "moonlight"
February 21, 2020
"moonlight" feels like just the start for dhruv.
chloe moriondo's "Ghost Adventure Spirit Orb" Is Equal Parts Candid and Triumphant
February 21, 2020
"'Ghost Adventure Spirit Orb' is inspired by my experiences dealing with mental illness in high school and the ways I cope with it."
Isaac Dunbar Wants You to Love Yourself, With or Without Makeup
February 20, 2020
"I made a deal with myself: I would wait until I loved myself fully to release the song."
Gracie Abrams' "21" Is a Deeply Intimate and Beautiful Reflection
February 20, 2020
An artist like Abrams comes around once in a blue moon
Peach Tree Rascals Try to Find Their Way Through a Terrible Day in "Things Won't Go My Way"
March 30, 2020
"In the end, we're all just trying our best and it's about acknowledging that."
Who Is Trevor Daniel?
April 22, 2020
We sat down with the rapidly rising artist to get the story behind his debut album, "Falling" blowing up on TikTok, and working with FINNEAS.
Ant Saunders Is More Than Another TikTok Success Story
December 4, 2019
Saunders may have found his start going viral on TIkTok, but he is not stopping there.
![NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-the-main-characters-interview-lava_1648485953.png)
NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.
Destiny Rogers Takes Us to "Euphoria"
December 5, 2019
The perfect song and video to hold us over as we wait for season two of Euphoria.
Sip on BETWEEN FRIENDS' "orange juice" Ahead of Newly Announced 'cutie' EP
April 15, 2022
With a new EP on the way and set to perform their first-ever live show, 2022 is looking to be BETWEEN FRIENDS' year.
re6ce and nimstarr Link For the Effortlessly Infectious “come here”
August 11, 2022
The 16-year-old Liverpool artist unveils a track that is nigh impossible to put down.
Even in Difficult Times, Alexander 23 Wants You to Be There For Others
March 19, 2020
"...being there for people when things get hard is hard. It's the latter that really defines a compassionate relationship."
Meet Luke Prost, a Hyper Pop Producer With Limitless Promise
March 25, 2020
Prost has a dauntless vision for pop music and beyond.
Sayak Das Delivers a Jaw-Dropping Debut With "DID U RLY?"
June 24, 2022
The promise of Sayak Das is undeniable.