From the Site
ROLE MODEL Has a Rapturous Message "for the people in the back"
May 27, 2020
No one does it quite like ROLE MODEL.
yeule Toes the Line Between Realism and Escapism
May 20, 2020
yeule's music seamlessly drifts between the tangible world and cyberspace.
![ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alx-love-on-top_1589471904.jpeg)
ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]
May 14, 2020
ALX, Dominic Fike's confident younger brother, and his undeniable talent for music is not going unnoticed.
Mishaal Establishes Himself as an Enviable Gen Z Voice in the Powfu-Assisted "Friends"
May 12, 2020
With just his first major label release, Mishaal is already pushing limits and establishing himself as an act you need to keep your eyes on.
snny's 'Otito' Is a Border-Spanning, Genre-Bending Snapshot of Life
May 11, 2020
snny's music captures a universal sentiment, one of trying to find your voice and place in a newfound home.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
sophie meiers' "as good as it gets" Is a Lulling, Wistful Daydream
May 6, 2020
meiers is the brilliant byproduct of a generation that is increasingly finding inspiration and a sense of home in online communities.
BENEE Slows Down Her Breakout Hit "Supalonely" in "Lownely"
May 6, 2020
"Lownely" is as much an encapsulation of one teenager's loneliness as it is a shared global loneliness.
Peach Tree Rascals and the Intoxicating Escapism of 'not ok'
May 4, 2020
"Sometimes when things are rough and I need to escape my thoughts, I do anything I can to get to that other place in my mind."
Meet carpetgarden, the Misfit Indie Pop Icon Embracing Optimistic Nihilism
December 9, 2021
"'IDC' is a really chaotic song about embracing identity and flaws and giving up in the most positive way."
Who Is Audrey Mika?
March 17, 2020
We sat down with the pop artist on the rise following the release of her 5 A.M. EP and first headlining tour to pose the question "Who is Audrey Mika?"
Meet skaiwater, the Internet-bred Producer and Artist With No Ceilings in Sight
October 19, 2022
skaiwater is walking the path digital-age artists like Lil Uzi Vert and Lil Nas X have set ablaze.
Gus Dapperton Returns With "First Aid," an Emo-Tinged Ode to His Sister
April 23, 2020
"First Aid" sees Dapperton at his most downtrodden and vulnerable.
Sub Urban Has a Haunting Vision For Pop
March 13, 2020
"<i>Thrill Seeker</i> tells a story of adolescent imperfection from the perfectionist."
girl in red Shares "midnight love," Her Most Intimate Single Yet
April 14, 2020
"midnight love" is a noted evolution for girl in red.
keshi and the Infectious Melancholy of 'bandaids'
March 24, 2020
"The <i>bandaids</i> record is about vulnerability but also about moving forward, and I hope that in some way it can be your friend in this strange time."
Powfu Drops Visual For Viral Breakout Hit "death bed"
April 1, 2020
The beabadoobee-assisted breakout single gets a heartbreaking music video.
Gracie Abrams' "Stay" Video Is the Perfect Home Movie
January 21, 2020
Abrams is more than captivating; she's relatable.
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.