From the Site
![flor Presents a Stunning Visual for "White Noise" Amidst OTW-Presented Tour [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flor-ones-to-watch-smaller_1568398275.jpg)
flor Presents a Stunning Visual for "White Noise" Amidst OTW-Presented Tour [PREMIERE]
September 13, 2019
Alternative pop darlings flor have just unveiled a music video for the melodic first track from their sophomore album, 'ley lines.'
![Return to the Golden Age of Rock-and-Roll with Liily in "Wash" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Promo Photo 2019 credit Kristy Benjamin_1568317532.jpg)
Return to the Golden Age of Rock-and-Roll with Liily in "Wash" [PREMIERE]
September 12, 2019
Liily has just kicked off their Fall US national tour with Bad Suns so make sure to grab tickets.
![Grunge Princess WRENN Lets Her Star Power Shine on "Psychosexual" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wrenn-ones-to-watch_1568315647.png)
Grunge Princess WRENN Lets Her Star Power Shine on "Psychosexual" [PREMIERE]
September 12, 2019
The singer-songwriter, who notes The Cranberries, The Cure, and Mazzy Star as her inspirations, creates music that has been described as "angry in the best way."
flor Pulls off an Exhilarating Balancing Act in 'ley lines' Album
September 6, 2019
Be sure to catch flor performing their new album and plenty of fan favorites on their Ones To Watch - presented tour this fall!
![Brock Monroe Is Saving Alternative Rock with His Badass Attitude In "Bossman" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brock-monroe-ones-to-watch_1567793643.jpg)
Brock Monroe Is Saving Alternative Rock with His Badass Attitude In "Bossman" [PREMIERE]
September 6, 2019
A booming anthem from a forward-thinking powerhouse, "Bossman" is all about taking control of your life and building it into something you're genuinely proud of.
The Faim Presents a Riveting Take on Humanity in "Humans" Video
August 30, 2019
A look at "What it means to be human."
Rence Unveils His "Darkside" in Moody New Single
August 23, 2019
"'Darkside' is about realizing that the angel on your shoulder and the devil on your shoulder got together...."
The Band CAMINO Doesn't Have to 'tryhard' to Be the Best Alternative Rock Band in Town
August 23, 2019
"The entire reason we're here is to create something bigger than ourselves."
beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.
Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
August 16, 2019
"The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
Maggie Lindemann Is a Future Pop-Punk Icon and "She Knows It"
November 1, 2021
Lindemann is emerging as one of pop-punk's most subversive forces.
![Beauty School Dropout Offer Up A Feast in Sophomore Album ‘ READY TO EAT’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/beauty-school-dropout-ready-to-eat-intervew-1697223516.jpg)
Beauty School Dropout Offer Up A Feast in Sophomore Album ‘ READY TO EAT’ [Q&A]
October 13, 2023
"The album is a sonic spiral through our personal struggles with addiction, relationships, and love (or lack thereof)."
![Matthew Chaim's "Sunflowers" Is a Heart-Wrenching Ode to His Late Father [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Matthew-Chaim-ones-to-watch_1564078031.jpg)
Matthew Chaim's "Sunflowers" Is a Heart-Wrenching Ode to His Late Father [PREMIERE]
July 25, 2019
"He passed away when I was 12 years old, and it has only been in the last couple of years that I've found the space to express this loss in my songwriting."
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
poptropicaslutz!, RIZ LA VIE, and GRANDMA Unite on Apocalyptic Anthem "WW3"
January 18, 2022
Between the ensuing chaos of 2022 and the garbage fire that was 2021, stands triumphantly poptropicalslutz!
![sobhhï Discusses Branding, Moods, Inclusion, & New Single "facts up / الحين" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sobhhï-ones-to-watch.jpg)
sobhhï Discusses Branding, Moods, Inclusion, & New Single "facts up / الحين" [Q&A]
February 7, 2019
"For me the success criteria is if fans or people who are listening feel like they're apart of something that's just not music that they hit play, but kind of a world they live in. "
Sam Fender Sings of the Joy Found in Hopelessness in "Hypersonic Missiles"
March 5, 2019
Sam Fender is special; there are no two ways about it.
![Irish Alt-Rock Quartet The Academic Release Playful New Single, "Aftertaste" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-academic-otw-1_1568412277.jpg)
Irish Alt-Rock Quartet The Academic Release Playful New Single, "Aftertaste" [Q&A]
September 13, 2019
While Ireland might not come to mind when thinking of the alt-rock scene, the enthusiastic, up-and-coming band The Academic is well on their way to changing that.
Huddy Attempts to Heal After Heartbreak in "Slowly Healing"
February 24, 2023
"Slowly Healing" sees Huddy at his rawest, most vulnerable yet.
![888 Dives into Post-Relationship Growth in the Contagious "Pins & Needles" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/888-ones-to-watch_1557944643.jpg)
888 Dives into Post-Relationship Growth in the Contagious "Pins & Needles" [PREMIERE]
May 15, 2019
With elevated electronic soundscapes, contagious alt-pop melodies, and blazing vocals, the track is a commanding yet emotive release.