From the Site
Oliver Tree's "Cash Machine" Is an Anti-Consumerism Anthem Set on the High Seas
December 6, 2019
Tree's latest is expectedly unexpected.
The Driver Era's "A Kiss" Video Is the Perfect Blend of Nostalgia and Creativity
December 4, 2019
"I don't think either of us has felt so creatively charged up in a long time."
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
X Lovers' 'virgin' Is an Avalanche of Emotional Depth
November 25, 2019
X Lovers has dispatched a wellspring of emotions for you to bask in.
Carlie Hanson Finds Herself Lovesick in "Side Effects"
November 25, 2019
Hanson's latest single has us hooked.
Scarypoolparty Cements Himself as a Musical Savant in 'Exit Form'
November 25, 2019
Let the legacy of Scarypoolparty truly begin.
Rina Sawayama's "STFU!" Is an Anthem of Chaos
November 25, 2019
Sawayama takes to nu-metal to express her disdain for microaggressions.
Jean Dawson's "Ooga Booga" Is a Fever Dream We Don't Want to Wake From
November 22, 2019
Dawson is doing music differently.
![Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jez-dior-ones-to-watch_1574375941.jpg)
Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]
November 21, 2019
"If it is just one person reaching out to me saying I saved their life, that alone is success to me."
Meet Panchinko, the Forgotten Band the Internet Helped Rediscover
May 9, 2023
Thanks to a 4chan /mu/ thread, Panchiko is humbly accepting their long overdue flowers.
X Lovers Is a Shared Childhood Dream for World Domination
June 26, 2019
X Lovers is aiming to carve out a place in music that did not exist before them.
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
![BabyJake Wants His New Music to Bring Him Closer to His Fans [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/babyjake - otw1_1596221704.jpg)
BabyJake Wants His New Music to Bring Him Closer to His Fans [Q&A]
July 31, 2020
We were honored to sit down with this growing star and learn more about where he came from, and his future plans with music.
Ethan Bortnick Sets His Heart Ablaze in "arsonists"
October 17, 2022
"arsonists" is a goose-bump-inducing single that pushes the piano prodigy to his limits.
Siiickbrain Delivers a Cathartic Outburst With "Jealousy"
July 1, 2022
This one is a scream your lungs out, shed an accidental tear type of song.
Whethan and grandson's "All In My Head" Is Perfectly Contained Chaos
February 10, 2020
The unexpected pairing delivers an adrenaline-pumping track that moves at a mile a minute.
Oliver Malcolm Reflects on the Dark Side of Fame With "Outside"
October 5, 2020
Malcolm channels the larger-than-life failings of rock idols into a striking stripped-back track.
Brittany Howard Reminds Us to Live in the Moment in "Stay High"
July 18, 2019
The Alabama Shakes frontwoman is a vibrant spirit that is constantly maturing and evolving.
beabadoobee Welcomes Us Into Her World, 'Beatopia'
July 19, 2022
In her sophomore effort, beabadoobee unravels her very being to present a wholly new sonic range.