From the Site

Peach Tree Rascals - DEER
June 24, 2020
This song is the perfect blend of vibey bass lines, fun guitar riffs, and strong beats seamlessly packaged in PTR's signature production style.
Author:
Lauryn Tauber

Oliver Tree Is Equal Parts Meme and Alt Pop Superstar on "Bury Me Alive"
June 17, 2020
Rising alternative star and internet icon, Oliver Tree, returns with another single for his long-awaited debut album, Ugly is Beautiful.
Author:
Tyler Borland

Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
Author:
Ruby Scott
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
Author:
Ruby Scott

No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
June 1, 2020
"Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
Author:
Maddy Quach

KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Author:
Maxamillion Polo
Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
May 14, 2020
Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard.
Author:
Jenna Singer
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Author:
Maddy Quach

Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Author:
Joey Legittino

Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Author:
Maxamillion Polo
Magic Bronson Fall For a Robot in "My Baby is an Android"
April 15, 2021
In their latest single, Magic Bronson seamlessly channel the spirit of <i>Her</i> and doo-wop.
Author:
Joe Beer

Lani Renaldo Cries Out For "Help!" on Vulnerable New Single
November 12, 2021
"Selfishly, the song was written from a place of just feeling like I was spiraling."
Author:
Alessandra Rincon

Soccer Mommy's 'Sometimes, Forever' Is a Compelling Emotional Rollercoaster
June 27, 2022
Superache is a treasure trove of honesty, vulnerability, and fantastic musicianship.
Author:
Dillon Stave
Takayoshi Delivers a Burst of Emphatic 'songs that can fit in your pocket'
August 23, 2023
'songs that can fit in your pocket' is no misnomer, emerging as a tidy brief collection of songs that energize, deliver poignantly, and then shift into the next track.
Author:
DJ Connor

Brent Ewing Connects With Zoey Dollaz on New Single "The Fall"
February 19, 2021
Florida native Brent Ewing is best known for his angelic, dreamlike vocals and his top-tier penmanship, and "The Fall" puts these talents on full display.
Author:
Malc.

conner's "good for nothing" Is an Alternative-Fueled Love Letter
June 3, 2021
conner epitomizes what made the '90s alternative scene so exciting.
Author:
Tyler Borland

garii's EP "twist my arm" Is a Candid and Captivating Debut
November 18, 2023
Notes of Americana-gothic nostalgia decorate garii's debut EP twist my arm – and it's not one to miss.
Author:
Abby Kenna
![Experience the Raw and Whimsical Honesty of Albon's "14 For The Hell Of It" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/albon-ones-to-watch_1580402842.jpg)
Experience the Raw and Whimsical Honesty of Albon's "14 For The Hell Of It" [Premiere]
January 30, 2020
Albon feels like a wily collaboration between Modest Mouse and (Sandy) Alex G.
Author:
Mike Olinger

Brother. Drop Cryptic New Visuals for "EZ"
March 19, 2021
Indie/alt band Brother. have just unveiled their video for their latest single "EZ."
Author:
Joe Beer

myKeL's "DCMBR"is Emotive, Innovative, and Unrestricted by Genre
December 28, 2020
myKEL's latest track "DCMBR" is a climactic building track that transitions from a stripped back guitar driven ballad to a pulsing electronic instrumental.
Author:
Tyler Borland