From the Site

Peach Tree Rascals - DEER
June 24, 2020
This song is the perfect blend of vibey bass lines, fun guitar riffs, and strong beats seamlessly packaged in PTR's signature production style.
Author:
Lauryn Tauber

Oliver Tree Is Equal Parts Meme and Alt Pop Superstar on "Bury Me Alive"
June 17, 2020
Rising alternative star and internet icon, Oliver Tree, returns with another single for his long-awaited debut album, Ugly is Beautiful.
Author:
Tyler Borland

Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
Author:
Ruby Scott
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
Author:
Ruby Scott

No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
June 1, 2020
"Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
Author:
Maddy Quach

KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Author:
Maxamillion Polo
Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
May 14, 2020
Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard.
Author:
Jenna Singer
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Author:
Maddy Quach

Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Author:
Joey Legittino

Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Author:
Maxamillion Polo
![Khamari on His 'Eldorado' EP, Creative Process, and What's Next [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khamari_1603498557.jpg)
Khamari on His 'Eldorado' EP, Creative Process, and What's Next [Q&A]
October 24, 2020
Khamari has been one of the most consistent new acts of the year.
Author:
Tyler Borland
![Ruby Waters - "Last Cigarette" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ruby-waters-live-ones-to-watch_1558475943.jpg)
Ruby Waters - "Last Cigarette" [Live + Interview] | Northside Sessions
May 21, 2019
Performing her yet-to-be released single "Last Cigarette," Waters illustrates that her alternative-songwriting talents & moving vocals are the real deal.
Author:
Maxamillion Polo

Innovative Rocker grandson Has No Need to "Apologize"
February 1, 2019
"I first began working on this back in 2016 without a song out, broke and lost, for all the grandkids I hoped one day to meet, to tell the world we will not apologize for who we are."
Author:
Alissa Arunarsirakul

347Aidan Plays By His Own Rules on "BAD KIDS"
February 15, 2022
347Aidan is notorious for his genre-bending sound, and "BAD KIDS" is no exception.
Author:
Tatum Van Dan
![Ones To Watch & The Noise Present: Stand Atlantic and The Faim's Co-Headlining Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-faim-stand-atlantic-tour-ones-to-watch_1565035489.jpg)
Ones To Watch & The Noise Present: Stand Atlantic and The Faim's Co-Headlining Tour [ANNOUNCEMENT]
August 5, 2019
Tickets for the highly anticipated fall tour go on sale this Friday at 10am local time!
Author:
Jimmy Smith

Jelani Aryeh Covers The xx in His Nostalgic Reinterpretation of "Angels"
January 15, 2021
Jelani Aryeh is back and building off this momentum by paying homage to Alternative Pop legends The xx.
Author:
Tyler Borland

Jagwar Twin - "Long Time Coming" | Live From the Rooftop
April 29, 2019
Currently on tour with lovelytheband presented by Ones To Watch, the Los Angeles - based artist is a distinctive force to behold.
Author:
Maxamillion Polo

The Faim Debut Experimental, Cross-Genre 'State of Mind' Ahead of Tour
September 13, 2019
"Sometimes you have to do the complete opposite of what you think you should do to make sure that's very much yourself."
Author:
Allissa Williams
![WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wizthemc_1598450707.jpg)
WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]
August 24, 2020
Toronto-based MC WizTheMc has a new vision for rap.
Author:
Tyler Borland

"west" Is Cybertrash at His Most Inventive
May 4, 2021
Unlike anything he's made before, "west" sees Cybertrash taking huge experimental risks.
Author:
Tyler Borland