From the Site

Peach Tree Rascals - DEER
June 24, 2020
This song is the perfect blend of vibey bass lines, fun guitar riffs, and strong beats seamlessly packaged in PTR's signature production style.
Author:
Lauryn Tauber

Oliver Tree Is Equal Parts Meme and Alt Pop Superstar on "Bury Me Alive"
June 17, 2020
Rising alternative star and internet icon, Oliver Tree, returns with another single for his long-awaited debut album, Ugly is Beautiful.
Author:
Tyler Borland

Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
Author:
Ruby Scott
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
Author:
Ruby Scott

No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
June 1, 2020
"Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
Author:
Maddy Quach

KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Author:
Maxamillion Polo
Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
May 14, 2020
Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard.
Author:
Jenna Singer
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Author:
Maddy Quach

Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Author:
Joey Legittino

Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Author:
Maxamillion Polo

Aries' "Conversations" Is Not Afraid to Beg For Your Attention
December 9, 2020
Reveling in an intoxicating fusion of slacker rock, West Coast alternative, and emo rap, Aries' latest feels surprisingly laser-focused.
Author:
Ruby Scott
![Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/betcha-ones-to-watch.jpg)
Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]
May 8, 2019
"A primary focus for making this video was to simply have a great time filming and to showcase a side of the band that people haven't seen before."
Author:
Alissa Arunarsirakul

Jean Dawson Ponders Life and Death in "CLEAR BONES"
June 25, 2020
If we've said it once, we've said it a million times: Jean Dawson is the future.
Author:
Ruby Scott

Allan Rayman's "Poison" Is the Ultimate Alternative R&B Antidote
May 13, 2019
+ Catch Allan Rayman on 'The Allan Rayman Show' tour this spring.
Author:
Alissa Arunarsirakul

Chase Atlantic's "LOVE IS (NOT) EASY" Is What Love Sounds Like in 2019
June 7, 2019
The last couple of months have seen the band announce a Ones To Watch and The Noise - presented tour, announce their sophomore album PHASES, and release a series of singles each more infectious than the last.
Author:
Maxamillion Polo

Scarypoolparty Cements Himself as a Musical Savant in 'Exit Form'
November 25, 2019
Let the legacy of Scarypoolparty truly begin.
Author:
Matthew Rudas

The Driver Era Takes Us Backstage for Interview at Sold-Out LA Show
July 3, 2019
The Driver Era is taking the world by storm, one sold out show at a time.
![Greer Finds Peace in Not Being Perfectly 'Happy People' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Greer-happy-people-interview_1636131989.jpg)
Greer Finds Peace in Not Being Perfectly 'Happy People' [Q&A]
November 5, 2021
"Writing about our problems didn't cure us of them, but made us feel at peace."
Author:
Ruby Scott
![Sticky Fingers' "Another Episode" Video Is a Bewitching Vision Quest [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sticky-fingers-ones-to-watch-9.jpg)
Sticky Fingers' "Another Episode" Video Is a Bewitching Vision Quest [PREMIERE]
March 7, 2019
What we have here is a vision quest scored by one of the best bands out of Australia.
Author:
Maxamillion Polo

When it Comes to Winning, A "Denim Jacket" Is All Sammy Rae Needs
July 17, 2019
Samantha Bowers' magical fusion of rock, folk, and jazz is pure creative ingenuity.
Author:
Miranda Hyman