From the Site
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up
April 20, 2020
The JID-assisted track is an infectious ode to perseverance and dedication.
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar
April 14, 2020
Torrentiiial makes putting together high-quality music seem easy.
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.
Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Elko's Debut 'Love Was The Reason' Cannot Be Boxed In
January 11, 2021
'Love Was The Reason' is a dejected and emotive album all centered around Elko's navigation through a difficult relationship.
![Tiny Jag Embodies Energy and Artistry on"2020 Vision" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tiny jag - otw_1602182555.jpg)
Tiny Jag Embodies Energy and Artistry on"2020 Vision" [Premiere]
October 8, 2020
Tiny Jag perfectly fuses pop, hip hop, alternative, and R&B music into her own sound incomparable to others.
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.
young friend and Anna Sofia Kickstart Summer With "SUGARCOATED"
May 20, 2021
young friend and Anna Sofia are a match made in heaven.
Shane Garcia's "Corner Store Runs" Gives Vintage Styles New Context
January 21, 2021
Shane Garcia's latest single "Corner Store Run" is a poetic depiction of her social anxiety and a stunning display of her vocal ability.
iivrson Creates His Own Lane on "Adrenaline"
September 11, 2020
Atlanta's iivrson has a distinct delivery that's impossible to replicate.
conner's "theme song" Proves He's a Modern Rockstar
December 17, 2020
The Maryland born, LA-based artist and multi-instrumentalist conner has been making waves with his recent single "theme song."
Lovsky Returns With the Haunting "Masks"
April 19, 2021
"Masks" stands as one of Lovsky's most poetic singles to date.
Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"
April 28, 2021
Ominous, dejected, and introspective, "TELL ME YOU'RE SORRY" recounts a toxic relationship in undeniably raw fashion.
Ai Bendr Finds Herself Lovestruck in "Coffee"
April 30, 2021
At the center of "Coffee," is Ai Bendr's ever-impressive vocal talents.