From the Site
Meet Ethel Cain, the Cult Artist Penning a New Sonic Testament
March 24, 2022
You would be forgiven for mistaking Cain as a transfixing cult leader.
KennyHoopla Chases a Hopeless Romance on "Dirty White Vans//"
March 18, 2022
Catharsis has always and will always be at the heart of KennyHoopla's music.
BoyWithUke and blackbear's "IDGAF" Is a Perfectly Petty Anthem
March 18, 2022
Let "IDGAF" score the end of your next relationship, fling, situationship, you name it.
![Emo Never Dies: A Conversation With Emo Nite Founders T.J. Petracca and Morgan Freed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emo-nite-interview_1646333148.jpeg)
Emo Never Dies: A Conversation With Emo Nite Founders T.J. Petracca and Morgan Freed [Q&A]
March 3, 2022
"You can't stay in one place your entire life, you gotta grow."
Carlie Hanson's 'Tough Boy' Is a Portrait of Sonic and Personal Growth
February 24, 2022
<i>Tough Boy</i> is an album built around self-discovery in real-time.
![Stoop Lee Captures a Carefree Vibe on "Flintstones" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stoop-lee-flinstones-video_1645549065.jpeg)
Stoop Lee Captures a Carefree Vibe on "Flintstones" [Premiere]
February 22, 2022
stoop makes music to soundtrack your golden Saturday mornings, no matter where or when you find yourself.
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
16 Black Artists You Should Listen to This Black History Month (And Every Month)
February 9, 2022
Black artists have and always will shape the music landscape across every genre imaginable.
yeule Displays Her Still-beating Android Heart on 'glitch princess'
February 4, 2022
<i>glitch princess</i> is a deeply beautiful, if at times unsettling, project. One unafraid to tear off its skin to display what's hidden underneath.
keshi Loses Himself in the Irresistible Passion of "Touch"
February 4, 2022
"Touch" is irresistible and leaves us begging for keshi's long-awaited debut album.
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
Aries Takes Us to "AMY'S GRAVE" in a Surreal and Haunting New Video
June 25, 2019
Do not sleep on Aries.
Riovaz Delivers an Intoxicating Cocktail of House and Anti-Pop in 'Better Late Than Forever'
May 5, 2022
Riovaz is the very definition of a hidden gem.
Slayyyter's "Daddy AF" Is Unapologetic, Explicit, and a Hell of a Good Time
May 15, 2019
Rising pop personality Slayyyter has organically stirred up a frenzy amongst internet communities with a series of forward-thinking releases.
Ruel's "Growing Up Is ____" Is an Open-Ended Ode to Coming of Age
December 10, 2021
Ruel has never sounded so assured in his sound.
![Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ariana-grande-ones-to-watch-3.jpeg)
Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]
May 1, 2019
Even Barack Obama is an Ariana Grande stan.
Lonr. and H.E.R. "Make the Most" of a Dreamlike Collaboration
April 3, 2020
"Make the Most" is as sincere an R&B offering as they come.
keshi's 'skeletons' Is the Soundtrack to Your Fleeting Summer
July 17, 2019
keshi has scored the perfect millennial summer - capturing a wistful and fleeting moment of beauty.
![RINI on "Bedtime Story," Sensual R&B, and Making the Perfect Chicken Adobo [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rini-interview-bedtime_1589562770.png)
RINI on "Bedtime Story," Sensual R&B, and Making the Perfect Chicken Adobo [Q&A]
May 15, 2020
Rini is a master, both in the kitchen and in the world of velvety-smooth R&B.
I DONT KNOW HOW BUT THEY FOUND ME Uncovers a Long-Forgotten "Choke" Video
January 11, 2019
While we are left trying to piece together the perplexing, out-of-time music video, we certainly cannot deny iDKHOW's charm and infectious nature.