From the Site
![Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ariana-grande-ones-to-watch-3.jpeg)
Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]
May 1, 2019
Even Barack Obama is an Ariana Grande stan.
Author:
Maxamillion Polo

Valentina's 'Unmanageable' Is Pure, Soulful Catharsis
May 1, 2019
'Unmanageable' cements Valentina as a soulful voice in the realm of pop, but on a larger scale, it arrives as a rallying cry for anyone who has ever been told they were not good enough.
Author:
Maxamillion Polo
![Jake Wesley Rogers - "Jacob from the Bible" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Jake-wesley-rogers-ones-to-watch-2.jpeg)
Jake Wesley Rogers - "Jacob from the Bible" [Live + Interview] | All Eyes On
May 1, 2019
There is a heavenly aura surrounding the sonic meditations and musings of Jake Wesley Rogers.
Author:
Maxamillion Polo

BURNS Enlists Sabrina Claudio and A$AP Rocky for a Moment of Unparalleled "Energy"
April 30, 2019
You will be hearing "Energy" a lot this summer and beyond.
Author:
Maxamillion Polo

Jagwar Twin - "Long Time Coming" | Live From the Rooftop
April 29, 2019
Currently on tour with lovelytheband presented by Ones To Watch, the Los Angeles - based artist is a distinctive force to behold.
Author:
Maxamillion Polo

BANKS' "Gimme" Reminds Us Why We Originally Fell in Love With the Dark Pop Star
April 29, 2019
The queen of dark pop returns with her first single in nearly three years.
Author:
Maxamillion Polo

Kevin Abstract's 'ARIZONA BABY' Is the Rap Album We've Needed for Ages
April 26, 2019
Rap and the gay experience have historically existed at odds, but in ARIZONA BABY, being an openly gay man builds the emotional crux for an album poised to go down as one of 2019's crowning achievements in hip-hop.
Author:
Maxamillion Polo

Stand Atlantic - "Toothpick" | Live From The Rooftop
April 25, 2019
Pop-punk outfit Stand Atlantic is on the verge of breaking in a major way.
Author:
Maxamillion Polo
![Dounia - "LOWKEY GRL" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dounia-ones-to-watch-7.jpg)
Dounia - "LOWKEY GRL" [Live + Interview] | All Eyes On
April 24, 2019
All eyes are on Dounia, the forward-thinking voice of a generation.
Author:
Maxamillion Polo

'Not Waving, But Drowning' Is Irrefutably a Loyle Carner Project
April 23, 2019
Carner bridges the gap of nostalgia-inducing hip-hop and pertinent modern sensibilities in what proves to be an emotionally-laden sophomore effort.
Author:
Maxamillion Polo

Nilüfer Yanya's "Tears" Is the Perfect Track to Dance and Self-Realize to
February 20, 2019
Blending the lines between exquisitely crafted indie rock and infectious pop magic, Nilüfer Yanya is shaping up to be on every 2019 shortlist for breakout artist of the year.
Author:
Maxamillion Polo

A R I Z O N A Prepares to EmBARK on 'The Find Someone' Tour
March 8, 2019
We cannot wait to catch these good boys on tour.
Author:
Maxamillion Polo

mxmtoon Captures the Sound and Heart of a Generation With 'dawn'
April 23, 2020
mxmtoon blends lyricism that borders on poetry and soundscapes that call to mind wistful daydreams.
Author:
Maxamillion Polo

99 Neighbors Bare Their Soul on 'Wherever You're Going I Hope It's Great'
September 24, 2021
In their hauntingly beautiful debut album, the art-rap group reimagines the music collective.
Author:
Maxamillion Polo

syd B - "Night & Day" | Live From the Rooftop
July 23, 2019
syd B is neo-soul's best-kept secret, at least for now.
Author:
Maxamillion Polo
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Author:
Maxamillion Polo

Lollapalooza 2019: 13 Ones to Catch (Who Aren't The Strokes or Ariana Grande)
July 29, 2019
The music fanatics' equivalent to Christmas in August is nearly upon us.
Author:
Maxamillion Polo
![Jagwar Twin Hits an Emotional High in "Shine" Live Session [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jagwar-twin-shine_1579280166.jpg)
Jagwar Twin Hits an Emotional High in "Shine" Live Session [Premiere]
January 17, 2020
"Shine" is an enduring message of optimism.
Author:
Maxamillion Polo

347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
Author:
Maxamillion Polo

Damn Son, Where'd You Find These New Kim Petras, SOPHIE, and lil aaron Collabs
February 7, 2019
f there has ever been a pop pairing the world needed as much in 2019 as Kim Petras and SOPHIE, we have yet to hear it.
Author:
Maxamillion Polo