From the Site
Even in Difficult Times, Alexander 23 Wants You to Be There For Others
March 19, 2020
"...being there for people when things get hard is hard. It's the latter that really defines a compassionate relationship."
Who Is Audrey Mika?
March 17, 2020
We sat down with the pop artist on the rise following the release of her 5 A.M. EP and first headlining tour to pose the question "Who is Audrey Mika?"
Sub Urban, Yaeji, Deb Never, and More Artists You Should Listen to Now | #NowWatching
March 13, 2020
The best new music playlist on Ones To Watch.
Sub Urban Has a Haunting Vision For Pop
March 13, 2020
"<i>Thrill Seeker</i> tells a story of adolescent imperfection from the perfectionist."
Deb Never and Kenny Beats Pay Homage to Steve Austin in "Stone Cold"
March 12, 2020
The attitude era of WWE is alive and well in Deb Never and Kenny Beats.
![Sons of Daughters - "I Picture You" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sons-of-daughters-live_1584036447.jpg)
Sons of Daughters - "I Picture You" [Live + Interview] | Northside Sessions
March 12, 2020
Sons of Daughters bring their latest single "I Picture You" to life.
![Thea Bares Her Gorgeous Soul in "Inside Out" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/thea-inside-out-ones-to-watch_1584032035.jpeg)
Thea Bares Her Gorgeous Soul in "Inside Out" [Premiere]
March 12, 2020
Thea has our full, undivided attention.
![The Buttertones Come of Age in "Fade Away Gently" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-buttertones-fade-away-gently_1584021299.jpg)
The Buttertones Come of Age in "Fade Away Gently" [Premiere]
March 12, 2020
The Buttertones make the rare sort of music that simply does not go out of style.
Yaeji's "WAKING UP DOWN" Is a Deceptively Chill Banger
March 10, 2020
Yaeji is back with an existential club anthem and an adorable dog named Woofa.
![NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-heels-video-chromatopia_1583874695.jpeg)
NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]
March 10, 2020
NoMBe unveils the visual for the latest single from his highly-anticipated album.
Isaac Dunbar's 'balloons don't float here' Is an Ominous & Alluring Debut for the Young Artist
July 12, 2019
The way in which Dunbar infuses an at times unnerving element to tracks that have no right being this infectious is not dissimilar to Billie Eilish's own brand of ominous pop.
Deaton Chris Anthony and UMI Link for the Bittersweet "Sonshine"
July 12, 2019
Deaton Chris Anthony is crafting some of the best retro-futuristic R&B out there.
KennyHoopla Chases a Hopeless Romance on "Dirty White Vans//"
March 18, 2022
Catharsis has always and will always be at the heart of KennyHoopla's music.
![Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/valencia-_grace-goodbye-interview-1653687021.jpg)
Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]
May 27, 2022
"I'm giving away parts of myself whenever I release a song."
sophie meiers' "as good as it gets" Is a Lulling, Wistful Daydream
May 6, 2020
meiers is the brilliant byproduct of a generation that is increasingly finding inspiration and a sense of home in online communities.
again&again Delivers an Irresistible Vibe on "baby"
June 1, 2021
The breakneck pacing at which again&again embraces their rotating spotlight.
The Aces Return With "Daydream," a Euphoric Love Note
March 4, 2020
"We want our fans to feel submerged in this music and walk away feeling closer to us than ever."
We Flew to Lollapalooza to Ask Artists the Last Time They Cried
October 10, 2019
October 10 marks World Mental Health Day and is there anything more cathartic than a good cry?
![Ruby Waters - "Last Cigarette" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ruby-waters-live-ones-to-watch_1558475943.jpg)
Ruby Waters - "Last Cigarette" [Live + Interview] | Northside Sessions
May 21, 2019
Performing her yet-to-be released single "Last Cigarette," Waters illustrates that her alternative-songwriting talents & moving vocals are the real deal.
The Driver Era Balance Vulnerability and Euphoria in New Double Release
April 2, 2020
The Driver Era regularly balance classic anthemic prowess and heartfelt vulnerability with flawless ease.