From the Site
PinkPantheress' 'to hell with it' Is a Euphoric and Wistful Glimpse Into Her World
October 15, 2021
<i>to hell with it</i> is evidence that while PinkPantheress' sound may be distinctive, in no way is it one-dimensional.
Sam Fender Comes of Age on the Brilliant 'Seventeen Going Under'
October 11, 2021
"It's about growing up. It's a celebration of life after hardship, it's a celebration of surviving."
boylife's 'gelato' Is an Unflinching Portrait of Humanity
October 11, 2021
<i>gelato</i> is a Jackson Pollock splatter of the human experience.
brakence Conjures an Emotional Maelstrom on "argyle"
October 8, 2021
"argyle" sees brakence tackling themes of mental health, existential dread, and the cost of growing fame.
Mothica Announces Heavy Heart Records, Reimagines Standout Single "Heavy Heart"
October 8, 2021
Following a breakout year, Mothica takes another bold step forward.
glaive and ericdoa Continue to Break the Mold on 'then I'll be happy'
October 7, 2021
On their joint project glaive and ericdoa cement their place not just in the world of hyperpop but music at large.
Jeshi Presents an Intoxicating Vision For Rap on "Hit By a Train"
October 7, 2021
"I just want to make music that speaks into people's lives."
SEB Pens an Ode to Ephemeral Beauty on "god of the sunsets"
October 6, 2021
"For a short moment at the end of every day, the sky is lit up with brilliance while counting down to darkness at the same time."
Meet Los Bitchos, the Party Band Ready to Set Your Heart Ablaze
October 6, 2021
Los Bitchos' music unfurls to reveal a kaleidoscopic amalgamation of far-off locales, disparate moods, and lush sonic textures.
Valley Make a Sonic and Emotional Breakthrough on 'Last Birthday'
October 4, 2021
<i>Last Birthday</i> plays out with all the infectious euphoria of someone reaching emotional clarity.
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
Aries Takes Us to "AMY'S GRAVE" in a Surreal and Haunting New Video
June 25, 2019
Do not sleep on Aries.
Riovaz Delivers an Intoxicating Cocktail of House and Anti-Pop in 'Better Late Than Forever'
May 5, 2022
Riovaz is the very definition of a hidden gem.
Slayyyter's "Daddy AF" Is Unapologetic, Explicit, and a Hell of a Good Time
May 15, 2019
Rising pop personality Slayyyter has organically stirred up a frenzy amongst internet communities with a series of forward-thinking releases.
Ruel's "Growing Up Is ____" Is an Open-Ended Ode to Coming of Age
December 10, 2021
Ruel has never sounded so assured in his sound.
![Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ariana-grande-ones-to-watch-3.jpeg)
Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]
May 1, 2019
Even Barack Obama is an Ariana Grande stan.
Lonr. and H.E.R. "Make the Most" of a Dreamlike Collaboration
April 3, 2020
"Make the Most" is as sincere an R&B offering as they come.
keshi's 'skeletons' Is the Soundtrack to Your Fleeting Summer
July 17, 2019
keshi has scored the perfect millennial summer - capturing a wistful and fleeting moment of beauty.
![RINI on "Bedtime Story," Sensual R&B, and Making the Perfect Chicken Adobo [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rini-interview-bedtime_1589562770.png)
RINI on "Bedtime Story," Sensual R&B, and Making the Perfect Chicken Adobo [Q&A]
May 15, 2020
Rini is a master, both in the kitchen and in the world of velvety-smooth R&B.
I DONT KNOW HOW BUT THEY FOUND ME Uncovers a Long-Forgotten "Choke" Video
January 11, 2019
While we are left trying to piece together the perplexing, out-of-time music video, we certainly cannot deny iDKHOW's charm and infectious nature.