From the Site

YUNGBLUD's 'the underrated youth' Is Larger Than an EP. It's a Movement
October 18, 2019
"It's become less and less about me and more about this whole collective of people coming together to fight for what we believe in."
Author:
Matthew Rudas

Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Author:
Matthew Rudas

UMI's "Sukidakara" Is a Japanese-Sung Twist on R&B the World Needs to Hear
October 16, 2019
UMI embraces her multicultural identity in a bedroom R&B track that plays out like a dream.
Author:
Matthew Rudas

Kllo Breaks a Year-Long Silence With the Wistful "Back To You"
October 16, 2019
After a near calendar year of silence, the return of Kllo is anything but underwhelming.
Author:
Matthew Rudas
![Big Wild Invites You to Experience a Sold-Out Show Among the Red Rocks [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/big-wild-ones-to-watch_1571166529.jpeg)
Big Wild Invites You to Experience a Sold-Out Show Among the Red Rocks [Tour Diary]
October 15, 2019
Big Wild takes us behind the scenes at one of the most iconic venues in America.
Author:
Matthew Rudas

Francesco Yates Is the Epitome of Artistic Growth
October 14, 2019
Meet the Pharrell-cosigned artist.
Author:
Matthew Rudas

khai dreams' 'Now and Then' Is Idyllic, Intimate Indie Pop at Its Finest
October 11, 2019
khai dreams is nearly impossible to dislike.
Author:
Matthew Rudas

UMI's "Love Affair" Is a Masterful Blend of Identity Struggles, Love, and Anime
October 9, 2019
UMI has delivered everything we didn't know we needed.
Author:
Matthew Rudas

Girl Ultra Is Everything Contemporary R&B and Your Playlist Needs
October 9, 2019
Girl Ultra wants to revitalize Mexico's entire music scene.
Author:
Matthew Rudas

Deaton Chris Anthony, Clairo, and Coco & Clair Clair Take a VHS-Era Joyride in "RACECAR" Video
October 7, 2019
Clairo and Deaton Chris Anthony have followed up the critical praise of 'Immunity' with a heart-racing joyride.
Author:
Matthew Rudas

Ama Lou Cements Herself as an Artist to Know in 'Ama, who?'
November 15, 2019
In her major label debut, Lou captures what it sounds like to be effortlessly self-assured.
Author:
Matthew Rudas

NIKI Strips Back to Bare Her Heart in 'Acoustic Sessions: Head In The Clouds II"
November 13, 2019
88rising's resident queen of R&B shows off her more sentimental side in a surprise release.
Author:
Matthew Rudas

Winston Surfshirt Brings the Funk We All Need in 'Apple Crumble'
November 18, 2019
Good music never goes out of style.
Author:
Matthew Rudas

The Ivy Is Crafting Riveting Retro Hits With Deep Oklahoma Ties
January 9, 2020
The Ivy is setting the stage to be the next LANY.
Author:
Matthew Rudas

Zack Villere's "Sore Throat" Is a Picture of Relatable and Gorgeous Melancholy
October 23, 2019
There is no artist in the world quite like Zack Villere.
Author:
Matthew Rudas

Dijon's "CRYBABY :*(" Is a Breathtaking Display of Raw Emotion
November 1, 2019
Dijon is the present and the future of indie music.
Author:
Matthew Rudas

Tate McRae Continues Her Pop Takeover With "stupid"
December 6, 2019
2020 belongs to McRae.
Author:
Matthew Rudas

King Princess Steps Into Her Role as an Inevitable Cultural Icon in 'Cheap Queen'
October 28, 2019
King Princess' debut album is unapologetically queer and we are here for it.
Author:
Matthew Rudas

Francesco Yates Is the Epitome of Artistic Growth
October 14, 2019
Meet the Pharrell-cosigned artist.
Author:
Matthew Rudas

Rina Sawayama's "STFU!" Is an Anthem of Chaos
November 25, 2019
Sawayama takes to nu-metal to express her disdain for microaggressions.
Author:
Matthew Rudas