From the Site
Yell6w Delivers a Bittersweet Anti Pop Stunner With "Memories"
June 15, 2022
“Memories” explores the attachment to the ghost of a toxic lover; gone in the physicality, yet their aroma lingers on.
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Sub Urban's 'HIVE' Is a Dynamic Carnival Ride Rife With Twists and Turns
June 5, 2022
HIVE is a disorienting journey through the crevices of Sub Urban's psyche.
dexter's "Pressure" Is a Hypnotic Ode to Self-Growth
June 1, 2022
"Pressure” evokes that signature UK alt-pop sound that artists like PinkPantheress have slowly edged into our scene.
![Rodney Chrome Is the Black Queer Artist Carving His Own Path Forward [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rodney-chrome-interview-to-the-money-1654021219.jpg)
Rodney Chrome Is the Black Queer Artist Carving His Own Path Forward [Q&A]
May 31, 2022
"You gotta walk into a room and act like you own it."
Vita Links With Flatbush Zombies' Meechy Darko in "Y.T.B." Video
May 26, 2022
“Y.T.B.” sticks to your skin like sweat, a bug buzzing in your ear.
![KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kairo-love-letters-to-houston_1653496033.jpeg)
KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]
May 25, 2022
"I'm happy that we... are able to make our music with our skin, our hair, our real appearance, and be confident."
BUZZ Questions What It Means to Be "Human"
May 23, 2022
Having penned hits for artists like Kylie Minogue, Hayley Kiyoko, and Katy Perry, we're finally getting to witness BUZZ's talent manifest.
Rachel Chinouriri's 'Better Off Without' Is Healing Given Sonic Form
May 20, 2022
It's giving hot, heartbroken, healed girl summer.
![Kalisway Is Moving to the Sound of Her Own Funk [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kalisway-like-that_1652897476.jpeg)
Kalisway Is Moving to the Sound of Her Own Funk [Q&A]
May 18, 2022
"For me, funk is soul, energy, happiness."
NIKI's 'Nicole' Is a Look Into the Past and Future of a Pop-R&B Star
August 15, 2022
NIKI holds the hand of a younger her, revisiting old stories through a vessel that’s lived more life.
grouptherapy. Reclaims Their Childhood Innocence in 'i was mature for my age, but i was still a child'
July 6, 2023
'i was mature for my age, but i was still a child' feels like an album levied at any and every "gifted kid."
Meet April June, the Artist Making Music For Those Who Love as Deeply As They Mourn
February 15, 2023
The UK artist's music contains both the trenches of heartbreak and the euphoria of newly bloomed romance.
Meet EASHA, the Stanford Student Crafting Blissful Bedroom Pop
June 30, 2022
EASHA is the artist we’re craving right now, ripping pages out of all of our journals and setting our secrets free.
Meet ivri, the Soft-Spoken Indie Artist Worming Her Way Into Our Brains and Hearts
August 21, 2023
Soundtracking solemn nights and the haunting of our own looming shadow, ivri is a champion for the lonely and wistful.
Cleo Sol's 'Gold' Feels Like a Sonic Rebirth
October 2, 2023
Exploring themes of love, religion, and self-actualization, this project is a baptism.
Ginger Root's 'Nisemono' Is a Euphoric Look at Imposter Syndrome and the Quarter-Life Crisis
September 12, 2022
Ginger Root has managed to find merriment within delicate introspection and sobering surrender.
Steve Lacy Proves Himself a Myth and a Legend in "Mercury"
June 17, 2022
"Mercury" is a lush, sonic playground for the peerless creative.
Dominic Fike Returns Home in "Dancing in the Courthouse"
April 14, 2023
Fike is one of one.
Ginger Root's "Loneliness" Is a Timeless Ode to the '80s
June 27, 2022
Set to appear on his forthcoming EP, "Loneliness" has all the hallmarks of an infectious classic.