From the Site
Yell6w Delivers a Bittersweet Anti Pop Stunner With "Memories"
June 15, 2022
“Memories” explores the attachment to the ghost of a toxic lover; gone in the physicality, yet their aroma lingers on.
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Sub Urban's 'HIVE' Is a Dynamic Carnival Ride Rife With Twists and Turns
June 5, 2022
HIVE is a disorienting journey through the crevices of Sub Urban's psyche.
dexter's "Pressure" Is a Hypnotic Ode to Self-Growth
June 1, 2022
"Pressure” evokes that signature UK alt-pop sound that artists like PinkPantheress have slowly edged into our scene.
![Rodney Chrome Is the Black Queer Artist Carving His Own Path Forward [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rodney-chrome-interview-to-the-money-1654021219.jpg)
Rodney Chrome Is the Black Queer Artist Carving His Own Path Forward [Q&A]
May 31, 2022
"You gotta walk into a room and act like you own it."
Vita Links With Flatbush Zombies' Meechy Darko in "Y.T.B." Video
May 26, 2022
“Y.T.B.” sticks to your skin like sweat, a bug buzzing in your ear.
![KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kairo-love-letters-to-houston_1653496033.jpeg)
KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]
May 25, 2022
"I'm happy that we... are able to make our music with our skin, our hair, our real appearance, and be confident."
BUZZ Questions What It Means to Be "Human"
May 23, 2022
Having penned hits for artists like Kylie Minogue, Hayley Kiyoko, and Katy Perry, we're finally getting to witness BUZZ's talent manifest.
Rachel Chinouriri's 'Better Off Without' Is Healing Given Sonic Form
May 20, 2022
It's giving hot, heartbroken, healed girl summer.
![Kalisway Is Moving to the Sound of Her Own Funk [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kalisway-like-that_1652897476.jpeg)
Kalisway Is Moving to the Sound of Her Own Funk [Q&A]
May 18, 2022
"For me, funk is soul, energy, happiness."
Meet No Guidnce, the London Group Resurrecting the '90s R&B Boyband Era
August 10, 2023
No Guidnce touches upon every cornerstone of romance—the yearning, the mourning, the floating, and the falling.
Cuco's 'Pendant' Is a Psychedelic Dedication to His Late Grandfather
December 9, 2022
"I felt like I had to finish the song for him."
Montell Fish's "Hotel" Is a Haunting, Hypnotic Affair
September 16, 2022
Melancholic and lucid, “Hotel” sees the distinctive artist making the most of his otherworldly talents.
Jim Legxacy Is Building a Genre-Fusing Legacy
November 1, 2022
Blurring the line between UK club and rap, Legxacy sits firmly in a position all his own.
Nessa Barrett's "madhouse" Is Pure Dark Pop Perfection
September 10, 2022
"madhouse" marks the first single since the rising dark pop star was admitted earlier this year.
Men I Trust's "Hard to Let Go" Is a Sonic Ride Through Sweet Despair
July 1, 2022
It’s understood that if it’s Men I Trust, it’s painfully good.
Meet Highlyy, the UK Breakout Act We've Been Waiting For
November 29, 2022
From repping Essex all the way to Congo, Highlyy is for the people.
Dominic Fike's 'Sunburn' Is a Sun-Soaked Self-Portrait of Nostalgia, Florida, and Lost Innocence
July 7, 2023
Fike's 'Sunburn' feels less like a contender for album of the summer and more like a self-portrait painted in golden hues.
EMELINE Delivers an Irresistible Sex Positive Anthem With "Strut"
August 19, 2022
“I don’t do the walk of shame — I strut.”
d4vd's Haunting "Romantic Homicide" Is the Birth of a New Timeless Artist
September 20, 2022
This is d4vd's moment; we're all just living in it.