From the Site
Giift Finds Herself "Fed Up" on Moving Debut Single
February 18, 2022
Giift's voice is bare and raw, hiding absolutely nothing.
KAIRO Tug at the Heartstrings With Debut Single "Someone Like You"
February 16, 2022
There isn't anyone quite like KAIRO.
Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Ryan Mack Reminds Us It's Okay to Be "Only Human"
February 15, 2022
"Everybody can fall down and everyone can make mistakes but we will get back up."
Ogi Makes a Bold First Impression With Debut Single "I Got It"
February 12, 2022
"This music represents me coming into myself and not being afraid of saying things I wish I said to other people."
![Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiana-v-heartbreak-on-me_1644604728.JPG)
Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]
February 11, 2022
"Heartbeat on Me" is an infectious, love-filled romp.
![Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophia-alexa-hit-and-run-interview_1644426779.jpeg)
Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]
February 9, 2022
Only two songs into her career and Sophia has all the hallmarks of a seasoned pop veteran.
![Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elujay-circumvnt-interview_1643745724.png)
Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]
February 1, 2022
"It's just me telling my story, who I am, and what I went through."
Emei Finds "Better People to Leave on Read" on Cutthroat New Single
January 26, 2022
Some people simply aren't worthy of a reply.
Two Feet's Best Music Still Lies Beyond the Horizon
January 25, 2022
Two Feet is not content to simply be a legacy artist who shaped a genre.
![NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-a-toy-say-so-1689181679.jpeg)
NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]
July 12, 2023
"say so" is all about "this idea of wanting someone so bad, but you’re stuck in limbo waiting for them to finally say how they feel."
![TZAR Is "What Ur Looking For" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tzar_1600457319.jpg)
TZAR Is "What Ur Looking For" [Premiere]
September 18, 2020
For an artist so new, TZAR seems to have a learned understanding of the creative process.
Cub Sport Finds ‘Jesus at the Gay Bar’ in a Moment of Musical Ascendance
April 10, 2023
‘Jesus at the Gay Bar’ is a delectable album sure to fill your head, heart, and soul.
Rewind: Our 5 Favorite Music Videos of the Last Week
August 9, 2023
From Maeta to Ethan Tasch, these are 5 music videos you don't want to miss.
![10 Questions With Boyish on Their Latest EP ‘Little Demon Boy’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boyish-little-demon-interview-1694449396.jpg)
10 Questions With Boyish on Their Latest EP ‘Little Demon Boy’ [Q&A]
September 11, 2023
'Little Demon Boy' is written for our 17-year-old selves.
Caity Baser Shares Her Sonic Diary With ’Thanks For Nothing, See You Never’
February 22, 2023
“I feel a lot of things and talk a lot of shit.”
![Akurei's 'HAIRDYE' Is His Most Personal Work [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Akurei - otw_1598969248.jpg)
Akurei's 'HAIRDYE' Is His Most Personal Work [Premiere]
September 1, 2020
Akruei opens up on his new EP 'HAIRDYE'
![10 Questions With Hijack Hayley on Their New Single "Pedestrian" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/h_h1-1695764915.jpg)
10 Questions With Hijack Hayley on Their New Single "Pedestrian" [Q&A]
September 26, 2023
No band out of Singapore sounds quite like Hijack Hayley.
Luna Luna Jumps Into the Unknown in 'L.L.'
October 2, 2023
'L.L.' feels like a deep breath and exhale before venturing off into unexplored sonic territories.
Fresco Trey Takes 'Detour' For Brighter Horizons in Latest EP
November 13, 2023
"We must learn to embrace the detours in with enthusiasm and optimism.”