From the Site
The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
"Heterochromia" Sees kxvg Experiencing Double Vision
April 19, 2021
"Heterochromia" is a fast-paced genre-bending cut synthesizing hip-hop, pop, and electronic music into one harmonious union.
![Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat-supercut-interview_1618553645.png)
Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]
April 16, 2021
"I'm going to be me and like what I like regardless of who is and isn't surprised, it's not going to change my life."
Tommy Newport and EARTHGANG Collide on "Stargazer"
April 13, 2021
Newport and EARTHGANG lay down the perfect foundation for a sentimental yet bittersweet banger.
Unusual Demont Delivers a Mesmerizing Vibe in the Prince-Inspired "Purple"
April 9, 2021
"Purple" sees Unusual Demont branching into a much more seductive and hypnotic style.
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
Florida Collective seeyousoon Is Breaking New Ground in 2021
April 6, 2021
If you're a fan of hip-hop collectives or internet rap, seeyousoon should be an immediate addition to your weekly rotation.
Kwame Adu Reconciles With His Past on "Counting Losses"
April 1, 2021
"Counting Losses" is a track that is just as meditative as it is energetic.
"Story of My Life" Sees Ant Clemons Reflecting on the Journey of a Lifetime
March 31, 2021
"Story of My Life" is a beautiful meditation on change and progress that looks to the past in order to move forward.
Kota The Friend and Statik Selektah Make a Run For Album of the Year Contender With 'To Kill A Sunrise'
March 31, 2021
Over 34 minutes of classic mixes that only an East Coast legend could provide, Kota refuses to hold back.
'ONCE UPON A TIME' Propels Chika Into the Long-Overdue Hip-Hop Stratosphere
March 30, 2021
In her latest EP, Chika pairs ambitious flows and intimately vulnerable lyricism without ever losing her footing.
KOAD Emanates Creative Energy on His Debut "pots n' pans"
March 25, 2021
The self-described rapper, singer, and "magician" known as KOAD makes his debut this month with "pots n' pans."
Nate DAE Pushes Hip-Hop's Limits With 'Such Is Life'
March 19, 2021
Four years have passed since Florida rapper and singer Nate DAE released his debut record 'California PSA,' but this month, the wait for a new project has finally ended.
Cosette's Futuristic 'Gameboy' Is a Powerful Debut Full of Risks and Rewards
March 19, 2021
Following over a year of sporadic singles, Nashville-based pop artist Cosette returns with her debut EP 'Gameboy.'
347aidan's Latest Track "WHEN THE DEVIL CRIES" Releases Alongside Absurd New Video
March 19, 2021
With his second single of the year, 347aidan returns to us this week with his newest track/video "WHEN THE DEVIL CRIES."
Hip-Hop Heavyweight Al-Doms Releases Powerful New EP 'NEW DREAM'
March 19, 2021
This month, Virginia rapper Al-Doms returns with his latest project 'NEW DREAM,' a nine-track EP full of some of the hardest hip-hop tracks to enter the scene this year.
Quadie Diesel's Video for "Backstreet" is Pure, Unfiltered Chaos in the Best Way Possible
March 19, 2021
In the emerging hip-hop scene, few rappers are as eccentric or entertaining as Quadie Diesel.
Lexi Jayde's "Newbury Park" Is a Hypnotic Ode to Heartbreak
March 12, 2021
This week, rising pop-star Lexi Jayde releases her first single of 2021, "Newbury Park."
Teen-Pop Heartthrob Gunnar Gehl Returns with Heavy New Single "Dance Alone"
March 12, 2021
Fresh off the success of his 2020 LP One Second of One Day, teen-pop heartthrob Gunnar Gehl is back this week with his newest single "Dance Alone."
Blxst Joins Forces with Drakeo The Ruler & Russ on 'Just For Clarity' EP
March 12, 2021
Blxst is back with a surprise two-track EP to reassert his status as one of LA's hottest upcoming artists.
88Rising's Stephanie Poetri Contemplates Time & Space on Debut EP 'AM:PM'
March 12, 2021
Following years of singles, Indonesian singer-songwriter Stephanie Poetri returns with her long-awaited debut project, 'AM:PM.'
Mikey Ferrari Shoots For The Stars on Debut 'SPACEBOY' EP
March 12, 2021
After a long wait, this week fans finally see the release of SPACEBOY, the debut EP from Los Angeles-based singer, producer, and multi-instrumentalist Mikey Ferrari.
Christian Kuria Joins Forces With Alex Isley on "Toroka Remix"
March 8, 2021
Following the success of his last record Borderline, Kenyan-American producer and songwriter Christian Kuria is making his mark in 2021 with his newest remix of "Toroka."
We Can't Help But Fall in Love With Katherine Li's “Happening Again”
June 21, 2022
Meet Katherine Li, the euphoric artist taking TikTok and the world by storm.
bludnymph Unleashes the Unapologetic Pop Banger “Lights Out”
January 9, 2023
bludnymph’s sinister and forward-thinking take on electro-pop mayhem is intoxicating.
Hypnotic and Honest, Amaria Is Florida's Most Promising R&B Star
August 11, 2021
Synthesizing the best elements of funk, R&B, and ambient music, Amaria is an artist that needs to be on your radar.
Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
aldrch Is the Latest Artist Breaking Hyperpop's Boundaries
September 28, 2021
"I love having the ability to curate a collection of what I think is cool... and show everyone what's next in music."
Florida Rapper Cochise Is Finally Getting His Flowers
June 8, 2021
Cochise's music is a testament to the power of being yourself and making art that you believe in.
Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
Men I Trust Return to Form in “Ring of Past”
February 21, 2023
"Ring of Past” is a perfect display of Men I Trust’s affinity for retrofuturism and clever songwriting.
10 Artists You Need to See at Rolling Loud California 2023
March 1, 2023
With Rolling Loud California just around the corner, we've got you covered.
PinkPantheress' "Passion" Is so Good It Went Viral Before It Released
July 6, 2021
Pink Pantheress makes you feel like you've been transported into a twinkling '90s video game.
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
Morray Is Pushing Hip-Hop's Boundaries With His Authentic and Heartfelt Singles
February 11, 2021
Expanding the horizon of hip-hop with his earnest writing and vocal style, Morray is certainly an artist paving his own path to success.
'The Life Of Pi'erre 5' Proves Pi'erre Bourne Saved the Best Beats For Himself
June 17, 2021
Hip-hop's cultural landscape would look entirely different without Bourne.
Monet Ngo's Debut Single "Lonestar" Is a Cathartic Start to a New Chapter
March 16, 2022
"Lonestar" is a hazy and hypnotic love letter to life's lows and the feat of perseverance.
Cybertrash Reinvents Himself With Two New Genre-Blurring Singles
June 1, 2022
Cybertrash is moving the hyperpop genre forward with refreshing originality.
Doechii Channels Creative Mayhem on New "Crazy" Visual
April 8, 2022
The viral star seems incapable of missing.
Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]
April 16, 2021
"I'm going to be me and like what I like regardless of who is and isn't surprised, it's not going to change my life."
Christian Kuria Joins Forces With Alex Isley on "Toroka Remix"
March 8, 2021
Following the success of his last record Borderline, Kenyan-American producer and songwriter Christian Kuria is making his mark in 2021 with his newest remix of "Toroka."
![SSGKobe Lives By One Rule: "Don't Miss" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ssgkobe-interview-dont-miss_1643391349.jpeg)
SSGKobe Lives By One Rule: "Don't Miss" [Q&A]
January 28, 2022
SSGKobe on Pop-Tarts, Harry Potter, and his past year of viral fame.
Alé Araya and aisu Craft a Dancefloor Dream With "Citrine"
August 24, 2022
Araya and aisu find themselves intertwined in perfect harmony.
Negative Gemini Is Now Neggy Gemmy, Releases VR Visual For "California"
November 19, 2021
"California" is an exciting and refreshing take on electro-pop unafraid to push the genre forward.
PinkPantheress Proves Incapable of Missing With "Just For Me"
August 16, 2021
There's simply no stopping the viral breakout star.
With The Maràas' "All I Really Want Is You" Visual, Romance Is Always in the Air
February 16, 2022
There's never been a better time to be a fan of LA's sexiest band.