From the Site

It's Camp. It's Drill. It's Millie Go Lightly's "Drillie Go Lightly"
March 2, 2022
"I knew he was posh when he hit and said 'Golly!'"
Author:
Carter Fife

Araya and DJ_Dave Heal Romantic Tensions on Live Coded "Kiss on the Train" Visual
March 2, 2022
"Kiss on the Train" is a fusion of raw, sincere indie pop and electronic music's fabled past and limitless future.
Author:
Carter Fife

Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
Author:
Carter Fife

With The Maràas' "All I Really Want Is You" Visual, Romance Is Always in the Air
February 16, 2022
There's never been a better time to be a fan of LA's sexiest band.
Author:
Carter Fife

KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
Author:
Carter Fife

$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Author:
Carter Fife

gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
Author:
Carter Fife

Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
Author:
Carter Fife
![SSGKobe Lives By One Rule: "Don't Miss" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ssgkobe-interview-dont-miss_1643391349.jpeg)
SSGKobe Lives By One Rule: "Don't Miss" [Q&A]
January 28, 2022
SSGKobe on Pop-Tarts, Harry Potter, and his past year of viral fame.
Author:
Carter Fife

poptropicaslutz!, RIZ LA VIE, and GRANDMA Unite on Apocalyptic Anthem "WW3"
January 18, 2022
Between the ensuing chaos of 2022 and the garbage fire that was 2021, stands triumphantly poptropicalslutz!
Author:
Carter Fife

Frost Children’s “FLATLINE” Is the Only Thing Keeping My Blood Pumping
February 1, 2023
“FLATLINE” is simultaneously high-energy, hypnotic, and brimming with Yoshi sounds.
Author:
Carter Fife

Isaia Huron Reimagines Aaliyah, Drake, & More on 'Cerulean Tapes'
December 13, 2021
Huron brings a series of classics into his mesmerizing R&B world.
Author:
Carter Fife

Nathan Archie Releases Long-Awaited Debut “hurt me enough”
October 20, 2022
"hurt me enough” is not a track for the fragile or faint of heart.
Author:
Carter Fife

beabadoobee Makes Her Stunning Reintroduction With 'Our Extended Play'
June 23, 2021
With her latest EP, beabadoobee doubles down on her new alt-rock-meets-brit-pop persona.
Author:
Carter Fife

Lexi Jayde Turns Bittersweet Memories Into Brutal Honesty on 'a teenage diary'
July 26, 2021
Jayde's music is perfect for both a beach day with your friends or throwing a tantrum in your car.
Author:
Carter Fife

Sophie Coran's "S P A C E" Is a Cinematic Love Letter to Self-Love
March 5, 2021
This week Philadelphia-based singer Sophie Coran returns with "S P A C E," her first release of 2021. attention on Sophie Coran this year.
Author:
Carter Fife

$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Author:
Carter Fife

Doja Cat Shoots For the Moon on "Planet Her"
June 25, 2021
Doja Cat proves that "the sky's the limit" doesn't apply to everybody.
Author:
Carter Fife

Van Buren Record's 'Black Wall Street' Is a Sinister Look Into Hip-Hop's Golden Future
August 30, 2021
The Massachusetts collective delivers a gritty offering primed to win over even the most hard-headed hip-hop skeptic.
Author:
Carter Fife

Hip-Hop Heavyweight Al-Doms Releases Powerful New EP 'NEW DREAM'
March 19, 2021
This month, Virginia rapper Al-Doms returns with his latest project 'NEW DREAM,' a nine-track EP full of some of the hardest hip-hop tracks to enter the scene this year.
Author:
Carter Fife