From the Site

Morray Is Pushing Hip-Hop's Boundaries With His Authentic and Heartfelt Singles
February 11, 2021
Expanding the horizon of hip-hop with his earnest writing and vocal style, Morray is certainly an artist paving his own path to success.
Author:
Carter Fife

Huron John's Optimism Is Infectious on New Single "Arthur"
February 10, 2021
"Arthur" is the first exciting single from Huron John's upcoming sophomore LP, 'Cartoon Therapy,' which is set to be released later this year.
Author:
Carter Fife

Flo Milli Emanates Success in New Video for "Roaring 20s"
February 10, 2021
This month, one of hip-hop's most promising newcomers Flp Milli returns with an opulent visual for her latest single "Roaring 20s."
Author:
Carter Fife

Sam MacPherson's "Routine" is an Elegy for Lost Love
February 10, 2021
With a stunning track exploring life after romance, Sam MacPherson returns to us with "Routine," his first single of 2021.
Author:
Carter Fife

Jimi Somewhere's 'Nothing Gold Can Stay' Contemplates Past, Present, and Future
February 5, 2021
After a long wait, Jimi Somewhere's debut album 'Nothing Gold Can Stay' finally released this week.
Author:
Carter Fife

Seiji Oda's Singles "CYBORG" and "no fillins" Showcase Bay Area Past and Future
February 5, 2021
Rapper, singer, and producer Seiji Oda returns with two new singles "CYBORG" and "no fillins."
Author:
Carter Fife

Soft Glas Boldly Embraces Powerlessness on 2021 Anthem "Prudence and Poise"
February 5, 2021
"Prudence and Poise" sees Soft Glas embodying a message that I'm sure many of us can gravitate toward: What is going on?
Author:
Carter Fife

Johan Lenox Spreads His Wings While Reflecting on "Phases"
February 5, 2021
"Phases" featuring Cousin Stizz is the first track leading up to Johan Lenox's debut record 'What Do You Want to Be When You Grow Up.'
Author:
Carter Fife

Sedona's Visual for "Leaving the Chapel" Is a Dreamy 80's-Inspired Ode to Tragic Love
February 3, 2021
After the release of their debut EP Rearview Angel last year, Sedona returns to us this week with a visual for "Leaving the Chapel."
Author:
Carter Fife

Mcamp's "Sexy in The Morning" Soulfully Unifies Vintage and Modern R&B
February 2, 2021
Though Portland weather has a reputation for being dreary and dejected, PDX-based Mcamp's newest single is anything but.
Author:
Carter Fife
![SSGKobe Lives By One Rule: "Don't Miss" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ssgkobe-interview-dont-miss_1643391349.jpeg)
SSGKobe Lives By One Rule: "Don't Miss" [Q&A]
January 28, 2022
SSGKobe on Pop-Tarts, Harry Potter, and his past year of viral fame.
Author:
Carter Fife

Alé Araya and aisu Craft a Dancefloor Dream With "Citrine"
August 24, 2022
Araya and aisu find themselves intertwined in perfect harmony.
Author:
Carter Fife

Negative Gemini Is Now Neggy Gemmy, Releases VR Visual For "California"
November 19, 2021
"California" is an exciting and refreshing take on electro-pop unafraid to push the genre forward.
Author:
Carter Fife

With The Maràas' "All I Really Want Is You" Visual, Romance Is Always in the Air
February 16, 2022
There's never been a better time to be a fan of LA's sexiest band.
Author:
Carter Fife

PinkPantheress Proves Incapable of Missing With "Just For Me"
August 16, 2021
There's simply no stopping the viral breakout star.
Author:
Carter Fife

Omar Apollo's "Go Away" Is a Bittersweet, Aux-Ready Summer Anthem
July 14, 2021
"Go Away" sees Apollo exercising a careful creative approach that somehow levels forward-thinking with nostalgic sentimentality.
Author:
Carter Fife
![Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kacy-hill-interview-simple-sweet-and-smiling_1634327234.jpeg)
Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]
October 15, 2021
"It became this kind of aspirational identity, like the persona that I wish I was more of."
Author:
Carter Fife

Help. I Can't Stop Playing the New Channel Tres and Polo & Pan Collab
June 7, 2021
"Tunnel" is the perfect summertime banger.
Author:
Carter Fife

Caroline Loveglow's Debut Single "Patience Etc..." Sees Her Caught in the Throes of Love
July 26, 2021
"Patience Etc..." sounds like Beach House and Radiohead had a lovechild.
Author:
Carter Fife

Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
Author:
Carter Fife